Gifted Men'S Men'S Face Is A Little Too Big.

When Fengyi Zhang and Tony Leung continue to endorse the same brand, when the brand store has grown from three more than 200 years ago to more than 2000 now, can you imagine what kind of brand it is?

What challenges and problems will it face in such an outbreak brand?

Will it fall or will it stand up before the cold winter comes?

He has not been very impressed with the local men's wear brand, except for the old YOUNGOR and Shan Shan.

It is not that these brands are not good, but they can not find reasons for their interest, and can not find the reason to buy them.

However, because of serving the brand of a garment, the domestic and international men's wear brands have been analyzed superficially. After studying and analyzing, the result is: finally, I know why the homemade men's brands are mostly in the state of marginalization. I also know what groups of men's clothing, especially the formal brands, are always thundering and heavy rain.

On the contrary, sportswear represented by Tony Will and sportswear brand represented by Lining can continue to be popular and have a tendency to surpass foreign brands.

The fundamental reason for this is that the brand owners and managers of the enterprises really understand the true meaning of Chinese clothing marketing.

Those so-called high-profile advertisements, celebrity endorsements, public relations first, planning and opening up, and the domestic brands that are full of ideas tend to regard consumers as fools, take dealers as springboards, take brands as means, and regard products as carriers, rather than doing enough articles in real key and core link products and channels.

And those brands who really work hard and look up to the sky are not only doing enough quality, but also doing a lot of work on design, and doing enough profit and service articles on the channel.

The introduction and occupation of brand concepts such as "sharpness", "men entering the beautiful era", "quintessence of Chinese culture", "fashion quintessence" and other brand concepts are also put forward and put forward in the form of "double shop mode of opening a good store", "zero risk zero inventory double zero mode", "credit and information double faith management mode" and so on. No matter it is the leap from more than 200 stores to more than 2000 exclusive stores in three years (without confirmation, the information of talent), or the image of Fengyi Zhang and Tony Leung, the joining of professional manager Zhou Jun seems to be showing that the brand of vigorous development will soon become the first brand of Chinese men's clothing or Chinese men's suit. Let's take the talented talents who are in the limelight as an example. On the surface, the gifted scholars seem to be in the limelight.

However, the fact is that in Nordic Shanghai, it is hard to find a department store and shopping street that can buy a brand of men's clothing or formal clothes. The way to find the contact of Shanghai's branches from its website is a phone that can't get through at all. No matter when it's time to go to work, and after being contacted by the headquarters, no matter whether it is in the name of Shanghai quasi dealer or quasi consumer, no reply has been made.

A web article about "talented men's clothing makes the franchisee chill" seems to be proving and explaining something.

This article has caused a lot of reprint and follow up in Chunghwa, Baidu, Sina, Qihoo and so on.

If the situation reflected is true, then the brand of gifted men's clothes is really at stake.

If a brand is not trying to build firm and strong vendor relationships and consumer relationships, it is often committed to the so-called false and nominal hype and self intoxication, which will be ignored by the channel's life and the consumer's feelings. Sooner or later, such brands will be ruthlessly eliminated by the market.

As a senior member of the clothing industry has said, "if any brand can answer my three question roughly and accurately, who will sell their brand products to?

In what ways are they sold?

How many consumers are buying two times?

So this brand is to achieve the harmony and unity of Li Zi and face, that is, a real brand! "

Don't you know that talent is such a brand?

But at present, the face and the inside of the gifted scholar are the opposite: face is big but the inside is a little empty.

The face is hard, but the inside is soft.

Yang Jing: editor in charge