Home >

Store Management: Display, Service, Operation And Promotion

2014/4/4 18:43:00 56

Store Management Display Service Operation Promotion

1, store display management /p >

commodity display is not only an art, but also a science.

Merchandising displays the characteristics of commodities through the form, color and performance of products through the communication between visual and customers, and by using the shape, color and performance of the products. It shows the characteristics of products to customers, enhances the attraction of products to customers and deepens the understanding of customers.

the purpose of product display is to seize the eyes, hands and hearts of consumers, vividly display, enhance the atmosphere of the store (attracting eyeballs), standardize unified display, give people a professional feeling (grasp the heart), classify display, facilitate consumers to find (seize the eye), compare and display, and facilitate consumers to experience and feel (hold hands and seize the heart).

store display requirements:

1, according to the consumption mentality, commodity display must first consider how to attract the attention of consumers. For example, the key commodities must be placed in the first place (such analogy) of the shops and counters; the explicit theme goods appeals (such as summer beach simulation, beach umbrellas and small umbrellas), and perceptual display design (such as the comprehensive use of multiple shoes rack);

2, causing consumers' attention, but also making consumers interested in this product. At this time, display must be grasped: the use of colors and accessories; focus on modeling, such as using light to focus consumers' attention on the focus goods; the use of related products (such as putting leather bags and belts in a shoe store);

3, when the interest is generated, the consumer will have the desire to buy. When the desire arises, what is the quality of the product? The mentality of pursuing "security" comes one after another. Therefore, the following factors should be displayed as follows: the quality is visible (such as the leather logo, etc.); the degree of popularity (such as the award or ranking of the relevant departments); the advantage of similar products; the fact that customers do not buy is a loss mentality.

strong > two, store < a href= "//www.sjfzxm.com/news/index_c.asp" > Service < /a > management /p >

1, appearance instrument .

the neat appearance of chain stores is a prerequisite for providing services to customers. No customer will exclude a neat and clean employee to serve himself. On the contrary, no customer will like a slovenly employee to serve himself.

Therefore, chain store staff should maintain a dignified and generous hairstyle, clean, refreshing face, uniform, clean, uniform uniform, and so on, so that customers feel pleasing to the eye.

2, code of conduct

chain store employees good behavior standard is one of the most important contents of chain store service image. In short, employees should have standing posture, sitting posture, behavior and manners.

Customers are also paying attention to the behavior of employees while purchasing goods.

So, if employees slumped, shrugged, shook their bodies, played with things, or even talked loudly in the process of service, we believed that the customer would feel uncomfortable and even wanted to leave the scene immediately.

3, hospitality etiquette

chain store staff should not only have neat appearance, standardized behavior, but also have good hospitality etiquette.

Appearance and behavior standards give customers a sense of appearance, while good hospitality etiquette gives customers a more profound service experience, which has a more important impact on customer satisfaction.

strong > three, store < a href= "//www.sjfzxm.com/news/index_c.asp" > operation management < /a > /strong > /p >

1, information

timely, effective and correct use of headquarters and store information, and communicating goals, gaps, and problems with employees to understand all the staff of the store helps to achieve the overall economic indicators of the store. Through communication, all kinds of gossip that are not conducive to operation can be reduced.

2, cost > /p >.

cost control is the key point in operation, especially personnel costs. It often accounts for a very high proportion of gross profit. Besides, other expenses control: water, electricity, telephone and packaging costs are also necessary in operation. However, how to effectively regulate them is a matter of greater consideration in management.

3, assessment .

the quality of operation is the embodiment of efficiency, but the embodiment of efficiency must be carried out by assessment, changing the power to decide on the position, and determining the rules and regulations and assessment rules by the power. In the process of operation, everyone must be assessed by rules and regulations and assessment rules to reflect the truthfulness and correctness of the results of the operation, so that rewards and punishments shall be treated equally and the same will be promoted.

4, inventory

inventory is a measure of operating performance, a daily operation can not accurately calculate the existence of many hidden losses of stores, through inventory to achieve timely and correct modification of inventory losses.

5, inventory

commodity inventory is an important problem in the process of store operation. It is an important assessment index in operation. Only with the correct inventory data of the computer system can the computer system provide the most accurate advice and order, so that the inventory of the store can be truly controlled.

four, < a href= > //www.sjfzxm.com/news/index_c.asp > shop promotion > /a > Management > /strong > /p >

with the increase of competition stores, the narrowing of the business circle and the shortening of customer shopping time, we should introduce preferential, super value and special price products to customers, engage in interesting, entertaining activities or seasonal and holiday promotions, attach importance to the functions of commodities, enhance the customers' desire to buy, display the obvious positions of famous, special, excellent and daily good food and commodities, pay attention to the prices of commodities, enhance the customers' purchase opportunities, and achieve the purpose of increasing sales volume.

promotion is a kind of sales method commonly used in terminal sales. The promotion and dissemination form of single store can be carried out through parade, DM distribution, event speculation, membership discount and network hype.

Of course, the promotion of single stores should pay attention to the following two aspects:

1, promotion weight is critical,

unlike the special brand in the shopping mall, there are many shops that do not have high reputation, so the formulation of promotional activities should be attractive. Some promotional activities aim at promoting the overall sales volume of a store through the promotion of a product. In this case, we must do a good job in the sales of promotional products and best-selling products, so as to enhance the unit price of customers.

2, do business circle atmosphere

Except for regular customer communication, store promotion activities must also do well in the atmosphere of the business circle, and the influence of manufacturing activities in the business circle, so as to maximize the attraction of the passenger flow to the store. P

for example, the cattle and children toys world has staged a three day return promotion campaign in order to enhance their popularity. In order to create the influence of activities, apart from distributing leaflets in the surrounding communities and business circles, on the day of the activities, ten large electric toy cruises were arranged on the walking street of the store's shopping area. The flying streets, the ground running and the entire pedestrian streets were all attracted, and countless children pulled their parents into the store.

in short, when conducting promotional activities, stores must do well in the promotion and planning of promotional activities. As the pformation from "traders" to "traders", promotional activities must also go out and welcome in.

.