Interpretation Of Stock Planning Management Of Maternity Shop

　　 Garment industry In general, wholesalers at all levels generally do not provide a mechanism to return goods, and the situation of "pressing goods" is even more serious. How to solve this problem properly is also a test for the owner's management ability. In the above case, let's analyze and see how we can effectively control "inventory".

　　 First, clear the concept of inventory classification.

In traditional definitions, inventory refers to goods that are not available for sale during the season. However, even though the season is not yet available, not all stocks are bad for pregnant women's stores. From a more objective point of view, there are two types of stock in the maternity shop:

1. Dead Inventory, called dead stock, is the part of inventory that is hard to sell in the next year. Through the summary of experience, it is found that the dead stock of pregnant women's stores is often the best selling styles and varieties, because the design of maternity dress is becoming more and more fashionable and popular. Consumers will lose interest and purchase desire in the next year. Therefore, we need to remind you that for the products that are especially popular in the season, Maternity Dress Store as far as possible do not keep stock.

2. live stock

On the contrary, the so-called "live stock" refers to the fact that there are still sales of stocks in the next year, and the sales situation is very optimistic. These goods that do not need to be sold at a very low discount price in the next year can still be sold. They are usually the basic styles of the shop's goods structure, and are more practical. Although the sales volume of these styles is not very prominent in the current season, it is not easy to withdraw from the fashion trend of the maternity dress, so there will not be a big decline in sales. For the live stock, there will be no adverse consequences if the pregnant women store keeps a certain amount of money in the normal flow of capital.

　　 Two, ensure reasonable inventory.

Like what? Inventory structure It is reasonable. This is not the same thing! Of course, it is guaranteed that goods are not broken, and the quicker the inventory turns, the better. However, this is contradictory and restrictive. In a certain supply capacity, it is obviously ideal to break the goods and guarantee the best rotation. In the actual operation of the maternity dress shop, we strive to keep the "dead stock" without leaving the right amount of "live stock", plus the "Stocking" of daily sales, which constitutes the whole inventory structure. What are the criteria for measuring reasonable inventory?

First of all, we must put an end to dead stock.

Secondly, it is necessary to meet the needs of the daily sale of pregnant women's clothing stores, ensure the adequate supply of clothing for sale, and eliminate the loss of customers caused by "outage". In addition, the funds need to be occupied reasonably, without a large number of "backlog of goods". Generally speaking, according to the proportion of monthly sales, the ratio of sales to inventory is maintained at 1: 5.5, which is normal and can meet the reasonable proportion of sales demand. When the ratio of two to more than 1: 11 ratio, it is the warning signal of excessive inventory.

With these standards, how can a maternity shop achieve a reasonable inventory and avoid backlog? This requires shopkeepers to do the following work in controlling inventory: first, pregnant women shop should make proper quantity of ready to wear clothing styles, grasp the principle of frequent sales promotion, and make an accurate prediction of the sales volume of pregnant women, so as to avoid overstocking due to blind mass purchase. Secondly, the shopping guide of pregnant women's clothing stores should often communicate with customers. The store mainly does a good job in the sales statistics, and makes an analysis of the customers' consumption habits, so as to understand most customers' preferences for different styles, sizes and colors. In addition, shopkeepers should also strengthen the training of salesmen's sales skills. The salesmen should do their best to recommend to the right customers according to the design features of the maternity dress, and not always allow customers to choose maternity clothes according to their preferences. Finally, the shopkeeper should make full use of the "replacement policy" of manufacturers and wholesalers. We should make full use of the policy of exchanging goods given by manufacturers and agents, and return the bad clothing styles to manufacturers and wholesalers in the delivery period to minimize the risk of backlog.

　 Three, flexible digestion of inventory

Although the operators have made great efforts, the stock market is inevitable because of the rapidly changing market conditions. What needs to be emphasized here is that, for pregnant women's clothing stores, "inventory" is to some extent the profit of the current period. In traditional habits, shops often focus on inventory digestion only at the end of the season. The only way to digest large quantities of stocks at the end of the quarter is to promote sales through low discounts, so that the profits represented by the inventory are reduced. In view of the above analysis, it is suggested that the process of digestion should be adopted for pregnant women's clothing stores. That is to say, from the first day of the listing of maternity clothes, through continuous observation on the sale of maternity clothes, we will focus on which styles may become inventories and take early steps to deal with them.