Rebuilding Consumption Links And Adapting To Slower Growth Of Domestic Clothing Sales

P > a target=, _blank, href=, //www.sjfzxm.com/, //www.sjfzxm.com/, /a, a target=, _blank href= //www.sjfzxm.com/, footwear, textiles and textile commodities retail sales are 11414 billion yuan, a year-on-year increase of 11.6%, and 6.4 percentage points lower than the same period in 2012.

China's domestic apparel sales growth slowed down, so it is urgent to rebuild consumption links and tap potential markets.

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< p > this is learned from the 2014 China clothing forum sponsored by the China clothing association 27 days ago.

In recent years, the external economic situation has tightened, and many export oriented garment enterprises have been pformed into the domestic clothing market.

However, with the slowdown in domestic clothing demand and the increase of production costs, the growth rate of production and the growth rate of domestic sales are slowing down.

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< p > last year, China's garment enterprises above Designated Size reached 1.27% year-on-year in apparel production, representing a 4.93 percentage point drop in growth rate compared with the same period in 2012.

Clothing < a target= "_blank" href= "//www.sjfzxm.com/" > shoes and hats < /a > and needle textile retail sales increased by 6.4 percentage points over the same period in 2012.

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< p > how to tap the domestic market and promote the upgrading of consumption? Experts and enterprises have put forward countermeasures in the theme of "Transformation: Rebuilding consumption connection".

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< p > Guangzhou exceptions < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > chairman Mao Jihong believes that in the era of change, garment enterprises need to find their own value in communication with consumers, pay more attention to clothing quality and brand, and return to a target= "_blank" href= "target=".

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< p > "to the market and create a flexible supply chain."

Chen Yougang, McKinsey Global Director, said that the flexible supply chain not only refers to clothing itself, but also includes customized services.

"For example, designing and managing the wardrobe of customers, matching clothing with accessories, etc., from the advanced customization to personalized customization, the pformation of service mode will activate great potential demand."

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Last year, Taobao clothing sales increased by 117%, up from P.

It is essential to seize the opportunity of the Internet and reduce the impact of the Internet on the sales of clothing entities, and strengthen the construction and improvement of channels.

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< p > > many a target= "_blank" href= "//www.sjfzxm.com/" > designers < /a > think that the current domestic market is mostly playing the "landlord", renting the store to the brand, showing more than enough clothes, and individualized rationing.

Foreign shopping malls are "buyers".

Through screening of fashion trends and fabrics, buyers make the clothing in the market more responsive to the needs of consumers.

Many experts suggest that enterprises and merchants learn from foreign experience, change their business channels, and diversify marketing methods.

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