Create A "Private Custom" Precedent For Sweaters

< p > speaking of impression grassland, it is no stranger for the citizens who like to wear cashmere sweater.

This is the first product of Dongsheng Cashmere Products Co., Ltd., known for its production and processing of cashmere products in Dalang. It has been awarded the national wool knitting "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" excellent quality award for 5 consecutive years, and won the color China "color Application Award" for two consecutive years.

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At present, Dongsheng has more than 200 stores in the whole country, and the "private custom" life-long maintenance service mode pioneered by enterprises has won the trust of customers. The number of customers has increased by 20% per year, and the output value in 2013 has reached about 30000000 yuan. P

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< p > < strong > product without defects can be packaged < /strong > < /p >.

At the beginning of its founding, P was a subsidiary of China's famous a href= "//www.sjfzxm.com/news/index_f.asp" > cashmere < /a > Ordos group, which was later pformed into a separate business entity.

Despite its independent growth, the excellent "gene" inherited from the matrix has always been the lifeblood of the company's development, raw materials, technology, design, processing and packaging.

Every link has strict requirements.

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< p > "quality is the life of an enterprise. Whoever does not value the quality of the product will be eliminated by the market."

Li Shengli, general manager of Dongsheng company, said that it is necessary for enterprises to expand their market if they want to develop. However, in order to achieve long-term development, enterprises must attach importance to product quality and rely on meticulous management and strict requirements.

He said that from the beginning, his position on the company is not blindly pursuing quantity expansion, but putting the product quality first, and striving to give customers 100% enjoyment.

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< p > > "impression Grassland", Liu Xiaojie, a Dalang store employee, told reporters that Dongsheng has created a "customer zero complaint" miracle since its establishment. She said that this miracle is coming from the "harsh" requirements of enterprises.

She said that during the quality inspection process, if the staff found that there was a flaw in the product, then the cashmere sweater must be returned to the factory for reprocessing until the product reaches a near perfect level before it can be sequestred to the packaging.

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< p > according to the introduction, Li Shengli's office is located in the factory yard, and inspecting the production line everyday becomes his routine work.

Every day, he is keen to communicate with factory technicians and managers to solve problems arising from the process.

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< p > < strong > five won the national best quality award < /strong > < /p >.

< p > as China's < a href= "//www.sjfzxm.com/news/index_f.asp > > woolen sweater < /a > famous town, there are tens of thousands of wool weaving enterprises around Dalang. There are only more than 4000 large and small wool weaving enterprises within the jurisdiction.

What is the "jungle rule" that Dongsheng company should follow in order to kill a blood route in the circle of competitors? < /p >

< p > Li Shengli gives an answer to create an independent registered brand.

With more than 30 years of advanced production technology and high quality raw materials supplied by Ordos, Li Shengli founded the first cashmere brand in Dalang - impression grassland, and market positioning is a middle class consumer.

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< p > the brand is popular with consumers when it comes out of the market.

A customer said with emotion, "I have passed many brands of cashmere sweater, but the impression of" prairie "gives me the feeling that products are made by heart, and the quality of products and after-sales service are satisfying.

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< p > to do a good job of the "impression Grassland" brand, Li Shengli hasn't returned to his hometown in Inner Mongolia for six consecutive years. He has devoted all his body and soul to his career.

Today, "impression Grassland" has more than 200 stores in all parts of the country, including two in Dalang, one located in the wool textile trade center and the other in the lobby of the Garden Hotel on the first floor.

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At the same time, the brand also emerged in the wool knitting industry. It won the national top quality award of wool knitted apparel for 5 consecutive years, and won the color China's "Color Application Award" for two consecutive years. P

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< p > "impression Grassland" brings good impression to people with intimate service.

Li Shengli said that as long as the products of "impression Grassland" were purchased, customers could enjoy free cleaning and maintenance services at any one special store, and save their worries behind sweaters.

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< p > < strong > private customization meets individual needs < /strong > < /p >

At the end of last year, Dongsheng planned to launch "a href=" //www.sjfzxm.com/news/index_h.asp "impression grassland < /a >" Cashmere culture promotion ", and launched the" private custom "one to one service project in Dalang to meet the personalized needs of customers. P

Customers only need to express their needs, and the enterprise sends professionals to tailor them according to their needs, which can avoid "bump shirts".

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