Sales Volume Of Garment Retail Enterprises Increased Less Or Less In October.

As the saying goes: golden nine silver ten, October should be a commercial harvest month, but the impact of the global financial crisis, consumer confidence index continued to decline. In addition, coupled with the "eleven" golden week adjustment to make the peak sales ahead of schedule, dispersed the purchasing power during the holiday season, although the major retail enterprises have launched a series of marketing activities corresponding to the theme, striving to boost sales, but the consumer goods market overall sales this month showed a downturn.

In October, the overall consumer goods market was running: according to the sales statistics of hundreds of major retail enterprises in the country, the total sales volume of hundreds of key large retail enterprises in October 2008 reached 26 billion 862 million yuan, up 10.32% from the same period last year, of which retail sales amounted to 23 billion 232 million yuan, up 8.24% compared with the same period last year, or 17.42 percentage points lower than the same period last year.

According to the category, the retail sales of foodstuffs reached 3 billion 298 million yuan, up 19.64% over the same period last year. The retail sales of clothing were 7 billion 187 million yuan, an increase of 8.39% compared with the same period last year; the retail sales of cosmetics were 1 billion 119 million yuan, up 8.14% over the same period last year; the retail sales of gold and silver jewelry were 1 billion 463 million yuan, up 26.83% over the same period last year; the retail sales of household appliances were 1 billion 557 million yuan, down by 0.87% over the same period last year.

The characteristics of various consumer goods markets are: 1. The growth rate of the food market has slowed down significantly.

In October, although consumer prices continued to decline, coupled with the promotion of the National Day golden week, it was still difficult for low-grade food safety incidents to impact on the market. In October, the growth rate of retail sales of major retail enterprises in China dropped by 5.51 percentage points over the same period last year, the lowest since 2008.

In terms of commodities, the sales growth rate of milk and dairy products, eggs, poultry, meat and so on showed a significant decline compared with the same period last year. The growth rate of milk and dairy products decreased by nearly 20 percentage points compared with that of last year. The growth rate of eggs decreased by more than 20 percentage points, and the growth rate of poultry decreased by nearly 10 percentage points.

(two) the sales volume of clothing market has increased much less.

Sales were affected by factors such as climate and financial crisis, and sales volume was not very good. Sales volume of retail sales decreased more than that of the same period last year, and the sales of clothing sales increased and decreased. Among them, women's clothing remained the main force in the month, and sales volume increased by 4.72%, an increase of 4.72% percentage points over the previous year. The men's suits, jeans and women's wear were the only remaining sales increase category in the month. Among them, men's suits rose the largest, up 7.44% compared with the same period last year. The rest of the products showed a downward trend, among which winter clothing sales such as cold proof clothing and leather clothing decreased a lot, the winter clothes were reduced by 29.3%, and leather clothing decreased by 35.66%, while the sales of cold clothing and leather clothing increased 29.47% and 37.17% respectively last year. October hundred shopping malls nationwide

Three, luxury market sales are cooling down.

The financial crisis has greatly affected consumer confidence. According to the National Bureau of statistics, in September, the consumer expectations index has reached the lowest level since 2006, which obviously affected consumer demand for luxury goods. Although retail businesses tried to expand sales and increase efficiency, sales of gold and silver jewelry were still cooling, with gold jewelry up 39.3%, down 20.29 percentage points from the same period last year.

In addition, this month is also the off-season sales of cosmetics market, the growth rate of sales of all kinds of goods has slowed down obviously, of which the growth rate of skin care products has dropped by 22.7 percentage points, and the growth rate of cosmetics and cosmetic products has dropped by more than 35 percentage points.

Four, the market for household appliances is cold.

The deterioration of the global economic situation has weakened consumers' interest in shopping and purchasing power, and the cold market of the real estate market has weakened the consumption demand of the durable goods market, causing all kinds of products to decline almost completely.

Among them, the sales of electric heaters were the worst, and the sales of electric heaters decreased by 39.84% compared with the same period last year. Compared with the same period last year, the sales of electric heaters increased to 75.03%, while other large air conditioners dropped to different degrees. In contrast, the food processing machines represented by soya bean milk were attracted by the "Sanlu milk powder" incident and became the only products that had risen sharply in the home appliances market, and the sales volume increased by 28.88% over the same period last year.

From the perspective of the development of the future consumer goods market, although the impact of the financial crisis will continue, it will be warmer under the influence of the government's macroeconomic regulation and control and the policy of expanding domestic demand.

In November, the consumer goods market began to enter the adjustment period. The abrupt turn of temperature also made the autumn goods cleared and the winter goods in place become the primary task of sales.

According to the classified goods, the clothing sales in the clothing category will return to normal in season. With regard to commodities, kitchen small household electrical appliances deserve further attention.