Fujian Liancheng Frontier Defense Seized A Number Of Counterfeit Registered Trademark Brand Shoes

In the early morning of February 20, 2014, Liancheng border police station of the Fujian Public Security Frontier Corps Quanzhou seized 1 counterfeit registered trademarks, seized 1 pieces of van and seized the registered trademark brands of counterfeit Nike and Adidas. shoes 3100 pairs, involving a total value of about 1 million yuan.

At 1:40 in the morning, according to information, the Institute was engaged in the transportation and sales activities of counterfeit registered trademarks and brand shoes in the area of Huang Tang Town, Huian county. After knowing the situation, the police immediately assigned the police force to investigate and find out the temporary storage points and route of the brand shoes.

At 2:30, the Institute worked out a detailed action plan based on the scene and divided the police into two groups. The first group went to the temporary storage points of the shoes for further inspection and opportunistic investigation. The second group set up cards in a certain section of the Huian coastal road, which was the only way to transport the shoes, so as to prevent the shoes from being misled and investigated.

At 3 o'clock, when the first group wanted to impact on the temporary storage points of the shoes, a van was just released from the storage point of the brand shoes. The first group immediately communicated the situation to the second group and checked the storage point.

At 3:20, the second group successfully intercepted the target vehicle according to the information from the first group and seized counterfeit on the spot. Nike 3100 pairs of registered trademark brand shoes, "Adidas" and so on, involving a total value of about 1 million yuan. At present, the case is being further investigated.

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Fujian Provincial Administration for Industry and commerce related staff said that in recent years, the economic effect of trademarks has become increasingly apparent, and the trademark awareness of enterprises is also rising. Under the background of economic globalization, the famous trademark has become a sharp weapon for enterprises to enter the market and participate in competition. It has become the source and driving force for optimizing the allocation of resources and improving economic efficiency.

The promotion of trademark awareness of enterprises is also reflected in the general improvement of the enthusiasm of enterprises in different industries for trademark applications. Quanzhou City Administration for Industry and Commerce recently announced the 2013 Quanzhou famous trademark recognition list. According to statistics, among the newly identified 184 municipal famous trademarks, there are diversified characteristics. Compared with the previous category of shoes and clothing, the newly recognized well-known trademark involves chemical agents, ceramics, toys, agricultural products, catering, marketing services and other industries, covering almost all trademark categories. In addition, there is a certain proportion of agricultural trademarks in the newly recognized trademarks of Quanzhou.

Relevant officials of the Fujian Administration for Industry and Commerce said that the economic value of agricultural related trademarks will change significantly before and after registration. In addition to the significant increase in the income of beneficiaries, the impact of agriculture related trademarks on the regional economy will also gradually increase. Agricultural related trademarks have effectively promoted the rapid growth of related industries, and promoted the continuous extension of their industrial chains, thus effectively promoting the development process of agricultural industrialization. The registration and use of agricultural related trademarks are conducive to the development of rural economy and the promotion of agricultural industrialization and marketization. In particular, the unique characteristics of the public resources of the geographical indications trademark contain enormous economic value, which is directly related to the interests of millions of households.

However, the relevant staff also talked about the current situation. Fujian Most of the enterprises in the province have low ability to use trademarks. "The value of a trademark lies not only in its distinguishing function, quality assurance function, advertising function, but also in its connotation, popularity and other added value."