How Can The Underwear Industry Alliance Break Through In The Era Of Electricity Supplier?

The four session of the twelve session of the CPPCC held in Nanhai on Monday, a proposal that the South China Sea should "vigorously develop e-commerce and promote the transformation of small and medium enterprises" has again triggered concern for the development of traditional enterprises in the South China Sea. Just last week, in the last week, Foshan's first lingerie underwear business was set up by expanding its sales channels through e-commerce. Industrial Alliance In order to achieve the breakthrough of the electricity supplier through the platform of industrial alliance.

　　 Predicament: "continuing to fight alone will get into a more difficult situation".

As the national high-end brand underwear industry cluster, Yantai existing underwear and related enterprises more than 400, in recent years, through the establishment of the electricity supplier department, Baotuan net sales and other means, trying to win in the field of electricity supplier. However, the business card transcript of Yanbu underwear is not obvious: last year, the total sales volume of Yanbu underwear business was about $6. 70 million, while its offline sales revenue reached billions of yuan.

The Yantai underwear industry alliance established by the industry is considered to be a breakthrough for the power supplier. Pan Chuwen, who has always been enthusiastic about the electricity business, is responsible for the alliance's business. "We had to give up a carefully planned e-commerce sales campaign because of the insufficient supply of goods before the coordination of the interests of suppliers." Pan Chuwen said that the brand promotion channel of Yanbu underwear was single, and continued to fight alone would lead to a more difficult situation. After the establishment of the alliance business department, the professional team will integrate resources to develop new channels for Yanbu underwear brand promotion.

It is reported that the alliance will increase its capital investment in the field of electronic commerce. It plans to promote brand promotion through online joint promotion, etc., and use WeChat and other platforms for publicity. It will also lead the cooperation with the upstream and downstream service enterprises of the electricity supplier to help enterprises in the industry reduce the cost of electricity supplier operation and share the operation experience. "

Last year, "double eleven" on the same day, Yantai 11 underwear enterprise network sales total about 5 million yuan, electricity supplier trend is irreversible. Against this background, Guangfo Zhicheng electronic business team will join hands with the underwear industry alliance to help traditional enterprises develop electricity suppliers.

Next, we will join hands with Yanbu underwear industry alliance to explore the transformation of traditional enterprises in the field of electric business.

Guangfo Zhicheng company always helps Huang Xuanpeng, and will further cooperate with Yanbu underwear industry alliance to help organize underwear enterprises to set up e-commerce branch and entity exhibition shop in Guangfo Zhicheng, providing specialized service chain for its electronic platform construction, brand public relations, network operation and so on.

Huang Xuanpeng believes that the single business development of electricity providers limited investment, the formation of alliance companies, more concentrated resources concentrated investment, get the advantage of group development. For the Guangfo Zhicheng electricity supplier operation team, we can solve the common problems in the development of the underwear industry by alliance, and improve efficiency.

　 Revelation: the development of electric business needs the government to guide the leading enterprises to take the lead.

When Salt step underwear When the alliance company was established to seek the overall breakout in the electricity supplier field, Guangzhou, a neighbor of the same city, has completed the phasing turn toward the electricity supplier on the basis of the specialized market such as shoes and apparel. Their exploration has no enlightenment for the future direction of the Dali Industry Alliance.

Since its establishment in 2008, it has become the largest shoe wholesale website in the country, relying on the e-commerce platform of "the West shoe city network", which is the professional market of the West shoe city business circle.

In 2012, the website helped more than a dozen professional markets get a list of 2 billion 360 million yuan, which is expected to exceed 3 billion yuan in 2013. Huang Yaxin, chairman of the West shoe city network operator and Guangzhou Qi Code Technology Co., Ltd., said that apart from Guangzhou, there are also professional markets from Jiangmen and Zhongshan to seek cooperation with the shoe city network.

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Will the e-business platform relying on shoe city affect the interests of the physical professional market? The answer is sure. How to solve this conflict of interests? At present, our breakthrough is to join hands with professional markets and communities, and set up a solid company to create a win-win situation for professional markets, stalls, governments and e-commerce enterprises. Huang Yaxin said.

According to the introduction, the new entity company hopes to do well the e-commerce in the supply chain of the industry, formulate standards for business circles, jointly improve the quality of business circles, cultivate brands, improve research and development capabilities and product competitiveness, so as to drive the upgrading of the professional market and even the manufacturing industry behind it. And this whole process relies on e-commerce.

"Manufacturing in Foshan is also very strong and can be integrated through e-commerce. But the "three now" trading mode of the cash market of professional market has become a transaction mode of information flow, capital flow and logistics "three streams". It is very difficult to promote this process. The key is who will do the electricity supplier? Huang Yaxin believes that traditional enterprises rely on their own strength to develop the business bottleneck of e-commerce, and they need to rely on the strength of professional teams.

According to Huang Yaxin analysis, the South China Sea needs to build a public platform for the whole electricity supplier, with the government and capital forces doing the work together. Among them, the government can plan and coordinate, integrate the local advantages of traditional industries and electricity providers, and the role of the government can not be absent.

According to the introduction, when the Guangzhou odd Code Technology Co., Ltd. entered the station west shoe city to set up the shoe city network, the local government provided funds, policies and other support for it, and at the beginning, the professional market had an instinctive resistance to the electricity supplier, the government also did a lot of mobilization work for the market.

In the process of building a public electricity supplier service platform, besides the government's guiding role, leading enterprises should also play a leading role in driving the transformation and upgrading of the entire industry.

At the same time, it is worth noting that the traditional enterprises in the South China Sea and the traditional professional market force the electricity supplier, "can only be fast, not slow." It is reported that in the process of developing Guangzhou's professional market to the fifth generation exhibition and trade market, with the central city becoming more and more expensive, logistics and other industries need to be transferred outwards. Because of the cheap rent and proximity to Guangzhou, the surrounding Nanhai Ping Zhou has been included in the logistics market of some professional markets.

　 Member's advice: use O2O mode Integrating traditional wholesale markets in the South China Sea

This week, at the four session of the twelve session of the CPPCC National Committee in the South China Sea, Liang Xijun, member of the CPPCC Standing Committee of the South China Sea and deputy director of the general branch of the South China Sea, once admitted that Foshan's attention to and support for e-commerce is far from enough.

In the proposal submitted in the name of the general branch of the people's Republic of China's South China Sea, other cities' support for e-commerce was listed: Beijing, Shanghai, Hangzhou, Sichuan, Shandong and other provinces and cities, taking e-commerce as a strategic emerging industry, written into the government work report; Shenzhen began in 2011 for 7 consecutive years and invested 500 million yuan a year. Huizhou and Zhaoqing also started in 2012 for 5 consecutive years and invested 30 million yuan a year. In contrast, the South China Sea has paid much attention to it, but it has not improved to the strategic development of e-commerce.

Therefore, the general construction of the Nanhai Nanhai Branch suggested that e-commerce should be planned as a strategic emerging industry and written into the government work report. The financial sector invested at least 100 million yuan a year for 5 consecutive years to support the development of e-commerce.

At the same time, we should consider organizing experts from the Department of Finance and other departments to find out innovative e-commerce platforms in the region by means of registration, roadshow and selection. For example, B2B and B2C will look for one, especially the O2O platform, focusing on technology, talent and capital for several years to support its development and growth.

In the short term, such as three years, the implementation of certain subsidies to enterprises applying local e-commerce platform can encourage traditional small and medium enterprises to develop themselves by means of e-commerce, and support the development and growth of local e-commerce platforms.

"According to the survey, as the majority of enterprises in the South China Sea are small and medium-sized enterprises, in many aspects of the market competition, they are at a disadvantage. Through the development of e-commerce, the cost of circulation will be reduced by 20%, and the competitiveness will be enhanced." The general construction of the Nanhai Nanhai Branch said that the development of e-commerce would help transform and upgrade the small and medium sized enterprises in the South China Sea, and expand sales. But to truly develop, we need government policies, funds and other support.