Jingdong Expands Female User Clothing Category Into Consumer Main Force

< p > > ago, < a href= "//www.sjfzxm.com/news/index_c.asp" > Jingdong < /a > mall reached a cooperation with hundreds of spring and summer fashions such as nine hee, Langer, Gloria, Zhou Dafu, Jeep, GXG, and admiring brands, and launched a fashion show in a big way. At the same time, it announced a deep strategic cooperation with 11 high-end brands such as Jiu Xi, which will be all open to Jingdong in early 2014.

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< p > "Jingdong now accounts for almost one to one ratio of male to female users. We are making Jingdong soft."

The vice president of Jingdong group, the general manager of the open platform business department, "a href=" //www.sjfzxm.com/pioneer/ "> Ying Chun Chun < /a >, told reporters.

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< p > < strong > Expand female users < /strong > /p >

< p > Liu Hong, general manager of Jingdong open platform garment business department, said that while helping a href= "//www.sjfzxm.com/news/index_c.asp" > traditional brand < /a > sellers in the power of the electricity supplier, they will also provide different high-end clothes for different high-end consumers. The Jingdong open platform will introduce more famous brands in the future, and create the image of "fashion life on Jingdong".

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The fashionable road of < p > Jingdong mall began in the second half of 2013. At that time, new channels such as "Youth", "red" and "collocation shopping" were gradually launched, locating in selected single products and brand special products, emphasizing brand tonality.

For a long time, the male users of Jingdong account for a relatively high proportion. The main positions for women to choose clothes and accessories are in Taobao. In order to expand the female user groups and compete with non-standard products on the non-standard products, Jingdong has deepened its operation in the field of clothing.

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< p > > according to Ying Ying Chun, the deductions between the Jingdong and the third party sellers of clothing category are 8%. If the use of the Jingdong warehouse allocation is 7%, this is slightly higher than the 5% of the Tmall platform. "But the seller's cost of opening the store on the Jingdong platform is low, and most businesses will make profits."

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< p > in the mobile terminal, Jingdong has also added the fashion function -- Jingdong virtual fitting room. "Relying on this function, consumers can stay at home without needing to see objects, only need to move their fingers, so that they can quickly, vividly and interestingly see their stereoscopic collocation effect with their fashion clothes, try out and try them on, then make purchase decisions."

Ying Ying Chun said.

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< p > not only that, Jingdong mobile client also enhanced the display function of the shop. Consumers can enter the sellers' stores in many places such as "commodity page", "brand Street", "search box" and "my concern", etc., while effectively enhancing the user experience, it also helps sellers seize the mobile entrance, so as to drive sales.

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< p > "female customers account for half of this business. The electricity supplier basically can not lose money, and women account for more than 60% of its customers, so it can make money."

A women's clothing, shoes and hats, jewelry flash sales oriented business executives have summed up.

Jingdong's development of clothing category is exactly the same.

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< p > < strong > "deep into Tmall hinterland"? < /strong > /p >

< p > "female users have stronger spending power on the Internet. Jingdong attracts female users through on-line cosmetics, clothing and baby supplies. Many of the Jingdong's products are catered for structural adjustment."

Ying Ying Chun said, Jingdong POP platform expansion clothing category will also provide more cash flow for Jingdong.

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< p > an electricity supplier industry believes that in the past, Jingdong's open platform sales mainly focused on 3C sales, while clothing sales accounted for a small proportion. Tmall was mainly sales of clothing, shoes and hats, and sales accounted for more than 50% a year. Jingdong's vigorous development of clothing categories will inevitably lead to conflicts with Tmall, and there will be more conflicts between the two sides during the promotion of double 11.

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< p > in fact, many merchants who have settled in Jingdong platform have opened shop in Tmall.

Due to the large proportion of sales in Tmall, in the past Jingdong Tmall double 11 two election period, Jingdong platform "defection" is often from clothing shoes and hats business.

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< p > Ying Ying Chun is not willing to answer this question. "It needs to see what has happened in the world, but the biggest enemy is always ourselves."

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