The Domestic Shoe Market Is Expected To Reach 583 Billion 700 Million In 2017.

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< p > current domestic < a href= "//www.sjfzxm.com/news/index_x.asp > > shoes > /a > the market can be roughly divided into three categories from the product category: one is the shoes designed and manufactured for the movement, including the major sports brands; the two is men's shoes and women's shoes, which refers to shoes made by men's and women's wear (excluding the above sports shoes), such as BELLE, AOKANG, rich birds, etc. three is children's shoes, which refers to shoes for children under 15 years old.

According to frost Sullivan data, in 2012, the market share of sports shoes, men's shoes, women's shoes and children's shoes in the domestic retail market was 29.6%, 21.1%, 38.8% and 10.5% respectively.

Among them, men's shoes and women's shoes can be further divided into three categories from the perspective of product style.

One is the formal shoes, which refers to shoes worn on formal occasions, usually leather shoes that match the men's suits, and the middle heels (excluding women's boots and sandals) that are matched with the ladies' formal dress (covering the toes and heels).

The two is sports leisure shoes, which refers to shoes with auxiliary sports functions or designs, which are worn for casual activities and are different from professional sports shoes.

Three, business casual shoes, designed for social and informal business occasions, are more casual than regular shoes.

Men's business casual shoes are usually casual leather shoes. Unlike regular shoes, these products do not need heels and shoes are generally wide.

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< p > ladies' business casual shoes are numerous, including women's boots, sandals, flat shoes, low heels (below 3 cm) and high-heeled shoes (5 centimeters or more).

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< p > according to frost Sullivan data, in 2012, the income of brand shoes, business casual shoes and sports shoes accounted for 8.9%, 14.5% and 7.5% of the total shoe retail market in China, accounting for 24.7%, 53.7% and 21.6% of the total income of men's shoes and women's shoes respectively.

Looking at the category of women's shoes only, the retail income of women's shoes, business casual shoes and sports shoes accounted for 27%, 54.8% and 18.2% of the total retail income of women's shoes in 2012.

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Less than P, business casual shoes become a highlight.

In 2012, the total retail revenue of the ten manufacturers was 24 billion 300 million yuan, accounting for 49.3% of the total market income of the brand business casual shoes.

Among them, the income of fortune bird's business casual shoes is 2 billion 4 million 500 thousand yuan, ranking third, accounting for 4.1% of the total.

In terms of men's business casual shoes, the total retail revenue of the ten largest manufacturers in 2012 was 4 billion yuan, accounting for 24% of the total market income of the brand men's business casual shoes.

Among them, the income of men's shoes is 814 million 900 thousand yuan, ranking second in the market, accounting for 4.9% of the total.

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< p > men's shoes and women's shoes < a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > according to grades, they can be divided into four grades according to the price range: low, medium, high-grade and luxurious.

Among them, low-grade refers to below 300 yuan / double; intermediate refers to 300-1000 yuan / double; high-end refers to 1000-2000 yuan / double; luxury refers to 2000 yuan / double.

According to frost Sullivan data, low, medium, high-end and luxury shoes accounted for 39.6%, 50.1%, 8.4% and 1.9 of the total shoe retail market in late 2012.

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< p > from the perspective of market characteristics, the shoe market in China is relatively fragmented.

According to frost Sullivan data, the total retail income of the ten men's shoes and women's Shoes Companies in 2012 amounted to about 52 billion 800 million yuan, accounting for about 50.2% of the total brand shoe market.

However, only BELLE international has a market share of more than 10%.

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< p > from the perspective of channels, shoes products are sold in almost all a href= "//www.sjfzxm.com/news/index_c.asp" retail channels, including department stores, stores, supermarkets and online retailers.

Department store sales ranked first, accounting for 41.5% of the market share in 2012.

Exclusive stores ranked second, accounting for 29% of the market share in 2012.

The market share of supermarket hypermarkets and online stores was about 17.8% in 2012.

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< p > in recent years, consumers' demand for middle, high-end and even luxury shoes has steadily increased.

In the past 2007-2012 years, the shoe market in China has been developing rapidly. The total retail sales of footwear retail sales increased from 179 billion 300 million yuan in 2007 to 340 billion 900 million yuan in 2012, with a compound annual growth rate of 13.7%.

Mr. Sullivan predicted that the retail sales of China's shoe market will increase in the next 2013-2017 years, reaching 583 billion 700 million yuan at the end of 2017, and the composite growth rate will be 11.1% within the current period.

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< p > it is worth noting that the consumption of business casual shoes will increase rapidly due to the influence of business and leisure culture in Europe and the United States. The overall market size will increase from 122 billion 700 million yuan in 2013 to 177 billion 400 million yuan in 2017, with a compound annual growth rate of 9.7%, which is faster than that of regular shoes and sports shoes.

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Less than P, the retail income of men's business casual shoes will increase from 41 billion 600 million yuan in 2013 to 60 billion yuan in 2017, with a compound annual growth rate of 9.6%.

The income of women's business casual shoes will increase from 81 billion 100 million yuan in 2013 to 117 billion 400 million yuan in 2017, with a compound annual growth rate of 9.7%.

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< p > in addition, China's per capita footwear consumption increased from 135.7 yuan in 2007 to 251.8 yuan in 2012, with a compound annual growth rate of 13.2%.

It is estimated that by 2017, China's per capita footwear consumption can reach 420.9 yuan, that is, the compound annual growth rate of 2013-2017 years is 10.6%.

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