Yu Wanning, An Urban Life Enuncier

< p > Yu Wanning is a graduate of China Central Academy of Fine Arts, < a href= "//www.sjfzxm.com/news/index_c.asp" > Fashion > /a > 2007. When she was in school, she went to a brand clothing company for an internship, but it was said that after graduation, she was hesitant to enter the garment company.

In those days, China's original design had not yet been awakened, and there were no designer shops such as BNC (Peppermint glutinous green onion) and pillars. Students who studied fashion design would mostly go to work in clothing companies after graduation. They might also have the idea of setting up personal brands or creating independent design studios, but there was no chance for them to be applied.

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The financial crisis at the end of 2008 P ended in the depression of the 798 Art District in Beijing, and a large number of galleries and studio studios evacuated, leaving some studio space behind.

Considering repeatedly, she decided to enter 798 and set up a personal studio named Evening in her English name.

"When there was a studio, no clothes were made, and no brand was made. At that time, I wanted to make some furniture, make some products, make some clothes, what I like to do, entirely from a self-cultivation state."

It was a year later when Yu Ning founded her personal brand, still named after her English name "Evening".

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< p > from the original < a href= "//www.sjfzxm.com/news/index_c.asp" > Advanced tailored dress > /a > to the later selling clothing series, "Evening" studio gradually developed and expanded.

Although the range of costume design projects involved is very wide, it is still her favorite works of personal works. Apart from this unique personal creation, she can give full play to her imagination and creativity. Her favorite artistic details can also be fully expressed in clothing.

To a certain extent, this is also inseparable from her educational background.

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< p > take the Evening2014 spring summer series "staircase" as an example. The inspiration of this series comes from the illusory hallucination of the brain during repeated downward rotation of the stairs.

Repeated steps, continuous rotation, narrow space, strong sense of order, in this confined space, like a kaleidoscope of giddy eruption.

All this will make the claustrophobic patients collapse. It seems to be a pleasant experience of falling from heaven.

In response to this inspiration, she gradually changed from the cold, gray, tonal walls to the vertigo red, rose, and meat pink flowers in the season's fabric, and finally expanded to the patterns of rotating staircases and stone walls. At the same time, she incorporated the elements of the rotating steps into the slightly awkward graceful shapes, presenting a segment of life interludes from rational to emotional in the staircase.

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< p > because of claustrophobia, the staircase is a mysterious and attractive place, but also brings some fears.

And she chose the "staircase" this unusual and less likely to appear in the costume design scene as the theme, more is hope to provide the city life of another angle of view.

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< p > all this reminds us of Evening2013's autumn and winter clothing series "Wangjing". Wangjing is where we learn, live and work. It is a pity that we will concentrate on Wangjing's feelings in the design. All those who live or live in Wangjing will have some sympathy for this series.

At the same time, I can also see the endless inspiration of life. I can smell the sweat and anxiety that are flowing in the stream of people. I can't wait to cross the street when I am in a hurry.

By the end of the season, the design of Yan Ning has become more realistic. Some of the special elements of his works have been pformed into the art of everyday life. When people see such clothes, they will no longer prefer just to worry about not having the right occasion to wear them.

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< p > < a href= "//www.sjfzxm.com/pioneer/" > Yu Ning < /a > has it begun to think about the relationship between design and market, and has made a real change and choice? When asked about the reason why her design began to "catch up with the air" with the launch of the series of clothing series one after another, the answer is logical, "it is first a garment brand, and the real wear of the garment brand is indispensable, so I think my understanding of practicality is more and more clear."

After a long pause, she added, "actually, my previous seasons are very solid, and this season is also very strong."

And almost all independent designers are faced with the problem of expressing themselves and giving consideration to the market.

"I think our independent designer is really hard now. If you want to balance your style and make a manager, you need to find a balance between the two. You need to pay a valuable return and you need to express what you want to express, but I am more fortunate that I have not encountered any difficulties on this, basically I have to say everything, but I can get a corresponding return, so this may be a problem I have not encountered at present."

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< p > "I do not feel particularly lucky, because if you have this ability, there are some opportunities that will be given to you, but what will happen behind this opportunity is another matter. I do not think there is anything really lucky or unlucky in the world. Sometimes it is not because it did not come."

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