Dong Mingzhu Gamble Gambling Millet Lei Jun 1 Billion Yuan

< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > Lei Jun < /a > said at the scene that GREE is a company that respects itself very much. It is well done in traditional consumer manufacturing," I do it by Internet, user group is close, user experience and word-of-mouth are emphasized, and the growth rate of the new mode is also great.

In five years, if the turnover is to beat GREE, Dong Zong will give me a dollar. "

Dong Mingzhu responded by saying, "one dollar does not bet, gambling 1 billion yuan, but GREE can not lose."

< /p >

In December 13th P, the two high-profile enterprises' steering partners' gambling became a hot topic in the mainstream media and big forums. GREE Electric's share price also rose.

So why does Dong Mingzhu have the courage to raise the stakes from 1 yuan to 1 billion yuan? What kind of answer will GREE electric produce after 5 years? Investors may wish to recall the achievements of GREE electric in the 5 years of -2013 in 2009.

< /p >

< p > 2009, < a href= "//www.sjfzxm.com/news/index_f.asp" > GREE electric appliances < /a > achieved total business income of 42 billion 640 million yuan, realized a net profit of 2 billion 910 million yuan; in 2012, the total business income was 100 billion 110 million yuan, net profit 7 billion 380 million yuan; in the first three quarters of 2013, the total income of the industry was 88 billion 760 million yuan, and the net profit was 7 billion 580 million yuan.

For the performance of 2013, GREE electric did not give a forecast in the three quarterly report. But some media have reported that GREE electric held a temporary shareholders' meeting in September 24th this year, stressing that the company's revenue of 120 billion yuan this year and the tax net profit of two billion yuan have not changed.

< /p >

< p > for the next 5 years of business income, < a href= "http://fz.sjfzxm.com/" > Dong Mingzhu < /a > in the media interview earlier this year, also said, "I think 100 billion is not the threshold," 100 billion can only represent GREE has developed to the present stage.

The market always exists, people think the situation in 2012 is not good, but we are still firm on our goals, and we have realized it too.

I believe that in the next 5 years, GREE will achieve a 200 billion growth rate of 20 billion per year. "

< /p >

In a recent research report, < p > Japan letter securities estimated the total operating income of GREE electric appliances from 2013 to 2015 respectively 116 billion 20 million yuan, 133 billion 460 million yuan and 153 billion 730 million yuan, and the net profit forecasts were 10 billion 150 million yuan, 12 billion 160 million yuan and 14 billion 690 million yuan respectively.

For the future growth of operating revenue, the research report highlighted the rapid growth of GREE's central air-conditioning business, which is expected to extend the technology and brand advantages of household air conditioners. On the other hand, the strategy of small household electrical appliances is straightened out, and the growth of relay business in the future can be expected.

< /p >

< p > for this purpose, a researcher from a household electrical appliance brokerage company in Beijing said that when the occupancy rate of domestic air-conditioning market reached 45%, the central air conditioning and small household electrical appliances business is indeed an important way for GREE electric to increase its operating income in the future.

At present, the income of GREE appliances is not large, and it should be within 5% of its total revenue.

GREE will give priority to the development of water purification devices, fans and other products that are close to air conditioners.

< /p >

< p > in addition, the researchers also said that GREE's biggest advantage lies in its channels. The channel advantage from a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > Sales > /a > to stores will exist for a long time. The further expansion of the rural market and the expansion of export regulations may further expand the scale of GREE's revenue.

< /p >

< p > December 13th, GREE electric appliances closed at 34.29 yuan / share, or up to 5.18% < /p >