How Does The Media Industry Emphasize Encirclement?

In the recently held "summit of the times culture industry summit", many cultural industry personages, media and academics and other authoritative personages jointly explore the path of transformation of traditional media and the way out for Chinese local cultural enterprises.

On the forum, Qian Yonghong, deputy director of the Guangdong provincial press and Publication Bureau of radio and television, pointed out that when the audience has already adapted to the free information supply environment, the traditional media really needs to break through, and it must be divided into various operations, that is, point to point and point to face customized information, and the whole industry chain must be fully covered.

Wang Yafei, chairman of Anhui publishing group, believes that the most important role of cultural media enterprises is "platform". Nowadays, publishing and media should be the integration of three formats, including reading and appreciation, such as radio and television and newspapers, including books; the second is the extension of creativity, the products and carriers of different categories derived from content creation; and the third is information service, because after the introduction, with the development of science and technology, various formats have emerged. Promotion of information technology Things.

Ceng Shaoxiong, deputy party secretary of Jiangxi publishing group, thinks that traditional media, including publishing enterprises, are made up of creative people, consumers, promoters and producers. The core competitiveness you build is to see who has the ability to integrate. Like Ma Huateng's WeChat, nothing has been done. He is using the consumer to integrate creative and integrated promotion and integration.

Yang Boxin, Professor of Guangzhou Academy of fine arts, pointed out that the thumb era is technically well prepared. People are just reading the paper because of inertia, so the traditional media should act immediately to face this reality. In the era of information visualization, traditional media's "content is king" should be transformed into today's "experience is king".

In the second half of the round table forum, Mr. Zhao Li, President of the economic observer, pointed out that there are 4 main bodies in the media revolution, namely, the market, the legal person, the media and the investors. Specifically, the "pipeline" function of the media has been gradually replaced by the "platform" function of the Internet, thus bringing about changes in the media market; the media "legal person", that is, the media companies have not yet found a way to rebuild their influence in this era; and the media people who used to get the existence value as a "recorder" need to find the role again; while the media in the era of change need the Savior of investors, because it is like a "Saviour". Internet Change is driven by capital.

Sun Mian, President of the new weekly magazine, believes that traditional media are now playing cross-border and mixed up to do things, and not waste the accumulated social resources. He further pointed out that the Internet has been unstoppable today. The media must act quickly and meet the challenges of the media. This is a challenge and an opportunity. We must find a way out in the crisis.

　　 Grand Zhang Jin, the senior vice president of network, takes the grand business model as an example to introduce how to create profits through UGC. The image is "one fish eat more", through the reader paid reading, text derivatives (such as movie script, etc.), advertising and so on to make profits.

Wu Fei, Dean of the media and International Culture Institute of Zhejiang University, pointed out that the work that reflects the problems faced by people in every country can go to the world.