Shanshan Group Leads The Garment Industry With A Transformational Thinking

　　 Cunninghamia lanceolata Zheng Yonggang, the helmsman of, told reporters that Shanshan has been leading the change and reform of fashion in the clothing industry, which is determined by my personal character. I study the macro economy, which plays a positive role in mastering the fashion industry. In the operation of an enterprise, whether it is a design problem, an internationalization problem, or a multi brand strategy problem, it is always ahead of the industry through innovation and change. Brand innovation is to make the characteristics of the brand, to reflect their own personality, which is linked to culture. In terms of innovation, Shanshan has basically kept pace with the international market, and many of our design concepts and works have followed the fashion of Italy.

Foreign brands also follow the international operation route. Foreign brands follow the high-end line, while Shanshan follows the middle and high-end line. Because of the different positioning, Shanshan has no conflict with foreign brands, nor with other Chinese brands. International brands are priced at tens of thousands, and Chinese brands are sold for one or two thousand yuan, targeting two different consumer groups, which are not related to each other.

After the operation of Shanshan Multi brand, each brand has its own positioning and market segmentation. Shanshan Group now has more than 20 clothing brands, and the total sales of clothing has far exceeded the sales of single brand clothing of Shanshan in its heyday. Now is not an era when brands can conquer the world. The market is segmented, and the brands are also segmented. Multi brand operation is the advantage of Shanshan Group.

Chinese Clothing industry It has entered the brand era from the processing era. "Brand going out" is something that the whole industry and the Ministry of Commerce are actively promoting. I think that brand globalization and brand internationalization will be a mainstream trend in the near future. The future Chinese garment enterprises can be divided into two types, one is to make brands, the other is to make processing brands. It is inevitable for Chinese brands to go global, and the development of this field will attract the attention of the world in the near future.

As far as brand clothing enterprises are concerned, they should persevere in internationalization and brand strategy, and strive to own China's own international brands as soon as possible. We must compete differently and take our own path. This is China's clothing industry Strategic direction for a long time to come. As far as processing industry is concerned, there was no design in the past, and we did foreign trade orders. In the future, we should have our own design and brand, and do brand processing with design. We should develop in the direction of brand processing industry, and create brand processing industry with design and international brand.