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O2O Mode Or Industry Trend That Will Dominate Future Business

2013/10/14 22:07:00 26

Industry Trend O2O Mode Traditional Department Store Industry

In the past week, the trend of online business to offline or offline to online mode (< a href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a) will dominate the future business trend of P. 
In the first half of the year P, sunning cloud merchants pushed the online and offline prices, and now more commercial enterprises such as Tianhong emporium, friends and shares have joined the O2O ranks. The whole business format is expected to change dramatically due to O2O. Recently, retail department stores are also popular because of O2O, and the related stocks such as Su Ningyun, Tianhong mall, Wangfujing, Nanjing China Merchants, friendship shares and other related stocks have risen sharply. O2O has opened the imagination space of these stocks at the same time when opening the retail department store industry. 
 in the past year, the pressure of traditional retail a href= "//www.sjfzxm.com/news/index_c.asp" > department store > /a > is increasing. On the one hand, labor cost and rental cost have been rising again and again; on the other hand, it is from the impact of electric business. As more and more consumers are shopping online, the sales of clothing, electronics and household appliances in department stores have been greatly affected. 
According to the reporters, the department stores do business of "neighborhood". In the past, most of the shops were around residents. The products of department stores also had everything from vegetables and fruits to clothing shoes and hats, cell phone TV to gold and silver hand ornaments, and included general daily household products. P Besides shopping for cheap goods, consumers also need to touch and apply experience. When a family visits a store, this shopping experience can also meet the needs of emotional communication. All of these needs are not met by e-commerce shopping, so department stores in the future can not only be reduced to the "fitting room" of the electricity supplier. It needs spanformation, and O2O has opened up such a possibility. 
 O2O can be understood as guiding users from online to offline, such as group buying websites, and also can be interpreted as guiding users from offline to online, such as suning.com. In the future, this boundary will become increasingly blurred. 
 imagine that when you open WeChat platform, you can search the nearest department store immediately, and go to the website to find your favorite merchandise, then pay the order, because the WeChat platform has opened the membership system of the department store, so when you order, you enjoy the membership price, and the goods will be delivered in one or two hours, and the store will not shut up for 24 hours. How convenient it is! If you want to experience the goods, you can also experience the brand center of the store yourself, even when your favorite brand has new products on sale, you can make an appointment to experience it. The upgrading of the interaction between consumers and businesses and manufacturers will be that consumers can hold together to get group buying prices, and can customize products, while manufacturers can achieve order production through pre-sale and reduce inventory risk. 
 WeChat starts the O2O project of entity oriented < a href= "//www.sjfzxm.com/news/index_c.asp" > retail format < /a >, which is not only an important part of e-commerce in its commercialization. For the traditional department store industry, it is also a great opportunity for spanformation. There is no doubt that WeChat or WeChat like platform will promote the structural spanformation of traditional department stores in the network age. 
 perhaps it is precisely because of the power of WeChat that in late September, Alibaba was eager to launch a "dealings" against WeChat. Although many measures have been taken to promote the "communication", there is still a big gap to catch up with more than 300 million of WeChat users. 
 sooner rather than later. Now, the road to sunning, friends and Yintai is the time for the traditional department store to take advantage of the trend. Next, the pace of change in the industry will far exceed people's imagination.