TOMMY HILFIGER Germany Flagship Store Officially Opened

"I am very excited to reinvent and expand the company's flagship store," Mr. Tommy Hilfiger said. "For decades, Du Sell Dov It has become the economic center of Germany and is famous for its numerous German fashion activities. Our flagship store has elegant and casual style, which perfectly reflects our brand spirit and traditional concept. Digital integration technology brings fashion to a higher level. We integrate the store environment and technology to bring new shopping experience to our customers.

The flagship store area is doubled on the basis of the original store, covering an area of 1822 square meters. The bright and spacious atmosphere fully accords with the American traditional and modern aesthetics, and integrates the concept of Tommy Hilfiger into it. In addition to the main entrance on Sha Dao Street, there is an entrance to the flower street. Shoe products And accessories area. The first floor has Tommy Hilfiger T series, women's wear and jeans series. The circular escalator goes upstairs to the two floor, operates Tommy Hilifger custom series, men's wear, shoes, accessories and cowboy series. The third floor is the children's wear area, showing the latest styles in a happy and colorful style.

Customers will be invited to take part in a series of activities to immerse themselves in the style of college life created by Tommy Hilfiger. These activities are made up of 5 parts, including live music show, school sweater customization, custom costume seminar, custom perfume bar and Fashion Week theme cocktail party. The Tommy Hilfiger consultant will be present to provide customized footwear design. A special store art exhibition will display Mr. Hilfiger's private collection of artworks. During this week, many local celebrities and international stars, athletes, fashion celebrities, media editors and timely bloggers will participate in series activities.

Integrating the latest digital technology into the new store opening activities, Tommy Hilfiger will release the street activities of the "Du Sloan Du Fu College". The photos of local fashion celebrities will be broadcast in real time through tommy.com official website, Tommy Hilfiger social platform, shop screen and digital advertising light box. As part of the "Blogger in Residence" project, the top digital figures in Germany will hold a fashion seminar. The screen inside the shop and the tommy.com exclusive page will also be displayed.

In terms of store style, all materials are carefully selected to reflect the American tradition and brand college style, including the herringbone oak carving, the glossy white panels and the walnut fixture. Retro furniture, graphic art paintings, accessories, etc. Brand clothing It provides a classic back wall. The high ceiling adds an attractive shopping atmosphere. The newly rebuilt flagship store has restored the elegance and elegance of the Tommy Hilfiger global flagship store (New York, Paris, London, Tokyo and Losangeles) and blended into the Tommy Hilfiger "Classic American Cool" DNA.

At present, there are 1200 Tommy Hilfiger shops in more than 90 countries, including 7 flagship stores: Fifth Avenue flagship store in New York (opened in September 2009); Paris Champs Elysees Street flagship store (opened in November 2010); Brown Pton Road flagship store in London (opened in August 2011); Tokyo watch Road flagship store (April 2012 opening); flagship store Regent Street in London (opening in 2012 November 2012); flagship store of Losangeles Avenue in Losangeles (opening ceremony); and the flagship store of Du SSO Du Fu Sha Dao (opening business). The core shops are located in Amsterdam, Beijing, Berlin and Bogota. They are not suitable for NOS Elis, Cannes, Cologne, Dublin, Du Sell Dov, florentas, Frankfurt, Hamburg, Helsinki, Hongkong, Istanbul, London, Luxemburg, Madeli, Istanbul, Moscow, China, Moscow, China, Moscow, China, Singapore, China, Singapore, China, Singapore, Bogota, China, Bogota, China,