The Industry'S First Public Service Brand "PEAK Has Love"

< p > in order to enrich the brand connotation of "PEAK's love", PEAK and Beijing TV CO produced a large-scale inspirational reality TV show "challenge skill king" for the majority of young basketball fans.

At the same time, PEAK has also become the first dream maker of the "Dream Sports convergence" public welfare activities jointly launched by the Central Committee's future network and NetEase sports. It provides 1 million yuan worth of sports equipment and cash for the public welfare activities. The first batch will donate dream courts and sports equipment for two poverty-stricken primary schools in Gansu Huining District, and help the children there to realize their sports dreams.

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< p > < strong > continuous feedback to the society for 5 consecutive years, releasing social responsibility report < /strong > /p >

< p > fulfilling corporate social responsibility is a basic criterion for an enterprise to move towards the international market.

Since 2009, PEAK, which aims to become "a href=" //www.sjfzxm.com/news/index_f.asp "international brand" /a, has released corporate social responsibility report for five consecutive years.

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< p > PEAK's corporate social responsibility report 2012 is PEAK's fifth annual corporate social responsibility report.

PEAK CEO Xu Zhihua said, "in the past year, we have a clearer understanding of the value of corporate social responsibility to the sustainable development of enterprises. At the same time, we also have a deeper understanding of the responsibility of enterprises to undertake environmental, social and economic responsibilities. We should give a serious, positive and effective response to issues related to stakeholders, and actively integrate environmental, social and economic issues into their own business operations."

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According to the P report, PEAK has achieved remarkable results in the past year by expanding its international market by enhancing brand awareness and reputation, providing satisfactory products to consumers, and achieving commitment to environment and consumers through scientific and technological innovation.

In addition, PEAK hopes to donate basketball sports equipment and sports shoes to primary and middle school students in poverty-stricken areas through the Yao fund's hope for the basketball season of primary school.

PEAK also supported China's aerospace industry through the China Aerospace foundation for eight consecutive years, and won the award for China's space industry contribution.

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< p > < strong > > in the opening stage, the first public welfare brand was released. PEAK has love < /strong > /p >

< p > on the day's conference, PEAK CEO < a href= "//www.sjfzxm.com/pioneer/" > Xu Zhihua < /a > also with the Secretary General of China Aerospace foundation, general Zhang Yujiang and other leaders, announced the corporate public welfare brand "PEAK LOVE PEAK has love".

PEAK also became the first Chinese sporting goods company to issue corporate public welfare brand.

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The public welfare brand logo < p > a href= "//www.sjfzxm.com/news/index_f.asp" > PEAK < /a > logo takes LOVE as the main image, "LOVE" follows the unified font of PEAK trademark, embodies the attributes of PEAK enterprise; "O" shows the DNA property of PEAK brand in basketball; the young seedling in basketball is the shape of love; it also represents the concern and support of PEAK for young people, and encourages them to love sports, cherish life and grow healthily.

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< p > "launching corporate public interest brand will help PEAK fulfill its social responsibility through a unified image and promote the development of youth sports."

Liu Xiang, deputy director of PEAK brand management center, explained the concept of PEAK public service brand. "PEAK expects to close the distance between PEAK and consumers through a series of actions close to the masses of consumers, so as to contribute to the harmonious development of Chinese society."

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< p > < strong > help children in mountainous areas to support the "dream movement" public welfare platform < /strong > < /p >.

At the P conference, PEAK CEO Xu Zhihua, representing PEAK on the press conference, promised to donate 1 million yuan worth of sports equipment and cash to the "Dream Sports convergence" charity activities. The first batch donated "dream Stadium" to two poor primary schools in Huining.

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< p > the "Dream Sports convergence" public service platform launched by the NetEase Central Committee's future network is also announced on the same day.

The "dream sports meeting" aims to bring together the public interest force on the Internet to realize the sports dream of the disadvantaged groups, especially the poor teenagers.

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< p > the "dream movement convergence" public welfare activity originated from a meager piece of Nanchang University's Ning Ling branch.

This folk self supporting community support group found that the rural primary schools in Huining County of Gansu province in the old revolutionary base area were extremely short of sports facilities, and called on all sectors of society to realize their sports dreams for their children.

After the communication and coordination between NetEase sports and the future network, PEAK and other caring enterprises finally agreed to contribute money to help children build basketball courts and provide sports equipment.

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< p > NetEase and the future network of the Central Committee of the Communist Youth League will jointly build a dream sports convergence topic on their respective network platforms. They should collect more sports dreams for students in poor areas, and call on the broad masses of caring people and responsible enterprises and institutions to have dreams for these dream children.

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On the day of the activity, Beijing Wukesong Gymnasium Management Co., Ltd. and Beijing new Shadow Culture Communication Co., Ltd., in response to the call of "Dream Sports convergence" public welfare activities, joined the p to provide sports equipment and film copies for the children.

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