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A Steady Stream Of New Technologies Has Led Nike To Move Forward.

2013/7/18 17:42:00 23

NikeNike BrandBrand

P, the world's leading running brand Nike (New York stock exchange code: NKE) today launched four innovative technologies at its headquarters in Beaverton, Oregon.

The new product aims at improving the ability of the runner itself. Its design is based on the idea of Nike NATURE AMPLIFIED, which focuses on exploring the natural rhythm of the body by collecting scientific data and observing the state of athletes.

The conference launched Nike Free Flyknit and Nike Free Hyperfeel two run a target= "_blank" href= "//www.sjfzxm.com/" > shoes "less".

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Mark Parker, President and CEO of Nike group, attended the event. He stressed: "innovation is not just to achieve innovation itself, but to design better products in a more purposeful way." P Mark, Mark

Running is the core and soul of Nike. It is the development of running technology that spawned a steady stream of new technologies and pushed Nike forward.

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< p > Nike Free Flyknit running shoes combine Nike's two landmark innovative technologies, Nike Flyknit vamp technology and Nike Free soles technology, combining Flyknit's compression sense with Nike Free flexibility.

Nike Flyknit vamp adopts zoning compression design, giving second layers of skin like feel.

At the same time, these new running shoes conform to the natural rhythm of the body and provide comfortable support.

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< p > Nike Free Hyperfeel aims at minimizing the interlayer between feet and floors of the runners, bringing the sense of natural movement and making running shoes as an extension of the body.

The soft inner pads made of Lunarlon foam are embedded in the shoes, so that both feet can directly feel the softness and comfort of Lunarlon.

The specially designed waffle bump on the extra thin waffle outsole increases the grip and induction, so that the feet can feel the subtle changes of the road better.

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< p > < strong > running apparel technology: < /strong > /p >


< p > to make runners feel warm and comfortable in a relatively cold environment, Nike released Nike Aeroloft technology for the first time. This technology is applied to a super light running vest, which keeps heat while discharging sweat and steam. At the same time, precise ventilation design makes runners keep dry at any time during running.

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< p > Dri-FIT Knit is an ultra soft and lightweight fabric that helps runners to maintain the best temperature for different sports in different environments.

Through the combination of distinct knitting patterns, the permeability of key sweating areas is promoted, and seamless structure ensures the smoothness and comfort of the garments, so that runners will not be distracted by discomfort.

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< p > "to stimulate self potential means that the design of new products should conform to the natural rhythm of the body and correspond to the body of athletes."

Trevor, chairman of Nike brand, said: "the running shoes and running clothes we released today are based on the insights of professional athletes and runners at all levels, as well as the mass research of Nike motion research laboratory, Trevor Edwards.

These innovations are based on data obtained from the human body.

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