Domestic Clothing E-Commerce Has Huge Space And Potential.

A few days ago, the China Electronic Commerce Research Center released the " Report on China's apparel e-commerce operation in 2012 It shows that since 2009, the scale of China's apparel online shopping market has been increasing year by year. Among them, the growth rate in 2010 was swift and violent, with a growth rate of 100.8%.

The report further stated that in 2012, the scale of China's apparel online shopping market reached 305 billion yuan, up 49.9% over the same period last year. Tmall occupies 71.2% of the total B2C apparel online shopping market, and the share of vertical suppliers is 5.4%.

Director of online retail department, China E-Commerce Research Center Mo Dai Qing It seems that at present, China's clothing e-commerce has gone through incubation period, starting stage, development stage, maturity stage and outbreak period. At present, the electricity supplier has huge space and potential.

In an interview with reporters, Mo Daiqing said that both the branding and the channel merchants are using the electricity supplier to clean up the inventory. At present, cleaning the inventory is regarded as an important task by the clothing business.

Data show that as of April 17th, the textile and garment industry has published 50 annual reports in 2012, with a total inventory of about 57 billion yuan. Compared to 2011. Inventories increased by 36.09, an increase of 6.76% over the same period last year.

Throughout 2012, the clothing electricity supplier market has become the watershed of Amoy brand. In an interview, reporters found that due to the squeeze of the clothing enterprises in the past two years, how to solve the high inventory problem has become a tough problem for the enterprises to solve. Service enterprises inventory high voltage, electricity providers have also seen business opportunities, have been in cooperation with garment enterprises through e-commerce channel sales. Last year, a data show that last year, e-commerce sales of brand clothing performance maintained a growth rate of more than 50%.

Mo Daiqing told reporters that at present, the service companies are using electricity providers to clean up inventory. Electricity supplier mode It can help clothing enterprises to solve the inventory pressure. Clothing enterprises have natural advantages in developing e-commerce. First of all, for production enterprises, opening e-commerce can reduce costs and increase efficiency to make profits. This is the main source of profit for most companies in developing e-commerce. In addition, for the electricity supplier, the electricity supplier can achieve the goal of selling products and do well in production. The rate of production and marketing can reach 95%.

Reporters learned that, in the near future, vancl We opened a brand new sale and bought panic columns, and Dangdang also opened the tail products. Dangdang CEO Li Guoqing said in micro-blog that in 2013, Dangdang's goal in clothing category was 4 billion 500 million yuan, and the end product exchange was an important battle for achieving this goal.

In addition, www.lashou.com Wu Bo, the founder, has also made a clear definition for the sale of famous products. In public, Wu Bo said that the sale of famous brands would be the 3 label of the US and Canada's attributes. The high-end products sold in this platform will mainly cooperate with the brand with a sense of design. We hope to win the "high quality, low price and convenient offline replacement service".

General manager of Culture Communication Luo Gao Yan In an interview with reporters, the sale of brand tail goods is a new clothing sales channel developed by the electricity supplier in the context of the rental of real stores, the rising cost of labor, and the vigorous development of online shopping. The sale of e-commerce brand tail goods is sure that consumers want more quality protection when buying online. The lower price psychology not only meets the requirements of apparel companies to clear up commodity stocks, but also quickly returns the funds, and can help attract customers' popularity and improve consumer dependence and trust by brand influence. At present, the high inventory of clothing enterprises is the right time for electricity suppliers. To ensure the sustainability of this mode, it is necessary to further optimize the process and meet the needs of many parties.

Then, will there be a rampant phenomenon of brand tail goods? Luo Gao Zhan believes that because many electricity providers have already formed their own brand effect, with the help of well-known brand e-commerce channel, clothing enterprises can avoid the influence of fake products on their brand image to some extent when handling the tail cargo. However, clothing enterprises can not ignore that fake goods will take advantage of large, true and false, difficult to manage network channels to deceive consumers and influence brand image. Therefore, clothing enterprises should formulate their own countermeasures in advance.