Fast Fashion Will Become An Important Development Direction For Wuhan Garment Enterprises.

At the beginning of this year, Decathlon opened the largest warehousing store in China in Wuhan. Most outdoor sports sold in the shop. clothing It is a local garment company in Wuhan. Some analysts say that under the pressure of RMB appreciation, local garment enterprises are facing transformation. Apart from improving their technological strength, they will increase the proportion of OEM in outdoor and fast fashion fields.

It is understood that the companies currently serving the Decathlon group, including the UK Next, the United States A&F, Holland C&A, Sweden H&M and so on more than 10 international frontline brands. The foreign trade official of the group said that the average export price of Ai Di reached 8 US dollars / pieces, which was much higher than the average price of domestic cotton and chemical fiber knitted garments exported by industry authority, which was 2.97 US dollars / piece, and the profit gap could be imagined.

However, with the continuous appreciation of RMB recently, the profits of Wuhan's foreign trade foundry enterprises are also shrinking. Coupled with the rising cost of raw materials and labor, many local garment enterprises have intensified their efforts to improve the added value and brand transformation of products.

The Han style clothing that has been carrying on the brand transformation has promoted the product design as the first step of transformation. Wuhan Jiahe Era Clothes & Accessories Choose in Wuhan Spin The university is working together to set up a project team. Yuan Tian clothing was established by more than 40. Designer The team consisted of an international first-line designer with a salary of 1 million. Giovanni's design director has an annual salary of 700 thousand yuan, and many famous designers like Gucci and Versace are Giovanni's advisers.

In addition, in June of last year, 14 Wuhan garment enterprises jointly invested 100 million yuan to form a Chinese business exchange investment Limited by Share Ltd. The joint venture's mission is to build a "city", "a street" and "a cloud." The so-called "one city" is a production base that integrates the upstream and downstream industrial chains of clothing. "One street" means buying or leasing a commercial block as a selling window for the Han style clothing, while "a cloud" refers to the development of e-commerce and the extension of the Han style clothing shops from the street market to the network.

After the development of the foundry enterprise, the R & D design will enhance the technical strength and transfer it to the small and medium-sized foundry enterprises, forming a regional industrial chain structure. This model is not limited to Wuhan, but Quanzhou, Jinjiang and Ningbo are all developing in this way. From the direction and product design of Wuhan garment enterprises, the outdoor occupation is still very small. Fast fashion will become an important development direction for local enterprises in the future.