The Heat Of Running Industry Is Spreading Gradually In Our Country.
< p > running products are undoubtedly the best selling category in the world.
In 2011, global sports equipment, sportswear, sports a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > and bicycle sales amounted to about 333 billion US dollars, while running industry occupied 30% of them (about 100 billion US dollars), and a set of professional running equipment of competitive nature should be around 6000 yuan.
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< p > if the heat of running is gradually spreading in our country, the road running industry caused by running is also flourishing along with the development of this national movement.
Whether it's sportswear equipment, event sponsors or running derivatives industries are enjoying the bonus of running hot.
Advertisements for CCTV sports channel are mostly occupied by basketball shoes, but nowadays more and more running products are coming on.
Gradually, outdoor brands began to get involved in the field of running, which also confirmed the huge market value of the running industry.
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< p > in China's outdoor market, running products become one of the leading actors.
Due to the popularity of running and running events in recent years, for example, Vibram and TNF promote their products by promoting various forms of running sports. 100 km running and barefoot running can enable consumers to truly integrate running into their own lives and get a full range of experience from products to services.
When creating a variety of running experience, the true spirit of brand spirit and sports fit together to find the core of brand value, so that consumers get a better sense of running.
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The wholesale turnover of running products in the fiscal year P < 2011 has reached 2 billion 800 million US dollars, an increase of 30%.
A senior runner has made statistics. If you run 3 times a week, more than 5 kilometers each time, you need to replace a pair of running shoes in 3 to 5 months.
With the outdoor a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" and other related products more and more fashionable, more people like running products.
Therefore, outdoor manufacturers have begun to develop the market by fostering running culture, and the consumption space is expected.
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