Fashion Brand Layout Latin American Clothing Consumption Ushered In "Golden Five Years"

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< p style= "text-align: center > > H&M is the first store in Chile to be sought after by consumers.

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< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Latin America < /a > has the fastest growing clothing consumption market in the world in 2012 - Venezuela and Argentina, though most of the growth comes from inflation driven product prices.

In Chile, which is experiencing deflation, its clothing price has fallen by 3% in the actual price war since 2010.

Most of the competition comes from local brands.

It is undeniable that trade protectionism provides opportunities for Latin American clothing companies to take a firm foothold in the local market.

In Mexico, 4 of the top five clothing brands are local brands.

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< p > but in fact, trade barriers can not completely block the pace of international competitors.

In 2012, H&M chose Chile to enter the foothold of the southern hemisphere.

On the day of the opening of the store, nearly 2500 consumers lined up for 12 hours to greet the brand from Sweden.

The clothing industry in Mexico has also witnessed the success of the a href= "//www.sjfzxm.com/news/index_h.asp" multinational brand /a, which includes H&M, Gap and Forever 21.

Fast fashion retailer Inditex, because its products originate from Spain, its product positioning is also more suitable for Latin American consumers.

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< p > other mass brands find that the Latin American market's success strategy is to increase the local retail price of products.

Topshop, a British brand, has launched a girls' clothing store in JK, a luxury shopping center in St Paul, Brazil.

The location of the store, the location of the product and the services provided make the overall image of the brand almost luxurious, thus attracting more affluent consumers.

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< p > in Latin America < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing market < /a >, online shopping mode of consumption has just started. More consumers understand their brand trend through social media platform, and actual sales are still weak.

The sales volume of the channel is almost 1% less than that of the total garment sales in 2012.

Therefore, the marketing of online channels will be the focus of major brands.

In Brazil, the most popular online sales platform is multi brand e-commerce website.

Netshoes is the website for sales of brand sports shoes, and its sales in Brazil amounted to 1 billion US dollars in 2012.

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< p > according to Euro international forecast, the Latin American clothing market will expand by 35 billion 100 million US dollars in 2012~2017, and will become the most dynamic region after the Asia Pacific region.

After surpassing France, the size of Brazil's clothing market is expected to exceed Italy before 2017.

Mexico's performance is also highly regarded. In 2012~2017, the country will be expected to become a fifth fastest growing country in the apparel market after the BRICs.

Although trade protectionism and complex macroeconomic environment will more or less affect its industrial development, with the growth of the middle class in the region, the growth of demand for fashion products by young people will make these challenges valuable.

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