Sales Of Outdoor Sporting Goods Sales Increased By 36.1%.

< p > 2012 annual report on the outdoor brand department store business is published. From the content of the report, we can see: < /p >

< p > 1. < a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor fashion sporting goods < /a > sales increased significantly 36.1% for three years, the highest < /p >

Many new products gathered at the ISPO exhibition in P 2013. According to analysts, high-end professional outdoor sports equipment is still the main theme.

At the same time, more and more fashionable and light outdoor products begin to emerge.

The high-end products can meet the professional players' market, and the light outdoor tidal current with both functional and fashion has made a bigger market.

Unlike the annual outdoor products annual report, the outdoor brand store business report focuses on the outdoor fashion sporting goods retail market.

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< p > the retail enterprises surveyed are all large retail enterprises with annual sales of over 100 million yuan, mainly in large department stores. The contents of the survey are: Sales of outdoor brands of sporting goods in large retail enterprises in 2012 (including clothing, shoes, backpacks, equipment, etc.).

The survey showed that sales of outdoor sporting goods increased by 36.1% over the same period last year, compared with 23.9% and 30.2% in 2011 and 2010 respectively.

Permeability: 2010 and 2011 were 96%, 98% in 2012, showing a sustained growth, the same continued growth in the number of brands, new brands accounted for 25.7% of the total number of outdoor brands.

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< p > 2. < a href= "//www.sjfzxm.com/news/index_s.asp" > outdoor sales > /a > steadily rising. Consumers are more keen on famous and leading brands < /p >

< p > from outdoor sales account, the proportion of outdoor sales accounted for 22.1% in 2012, of which the brand of shoes and clothing was the main body. Accordingly, the proportion of traditional sports decreased from 82.1% to 77.9%.

The rapid growth and popularity of outdoor fashion in the retail industry is mainly due to satisfying consumer demand on the one hand: Commodity fashion, strong functionality and outdoor activities support; on the other hand, it meets the needs of retail enterprises: with the increasing outdoor consumption demand, outdoor products are superior to other products such as traditional sports shoes and clothing and down garments in terms of market demand and price advantage. This dual advantage is helpful to push the growth of retail enterprises.

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< p > in terms of brand concentration, the overall market concentration in 2012 is on the rise, and the rise is relatively large, indicating that the current outdoor consumption is keen on well-known brands and leading brands.

In 2012, the market share of leading brands did not change much compared with that of 2011.

Concentrated in Columbia, Pathfinder, north, wolf claw, USA < a href= "//www.sjfzxm.com/news/index_x.asp" > camel < /a >, Northland, OZARK, CONVERSE, Columbia, ECCO.

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< p > 3. the industry is moving towards specialization and specialization. The scale of outdoor fashion products continues to expand. < /p >

< p > this report summarizes the future development trend of outdoor products, that is, the sales scale of outdoor sporting goods continues to expand. First, the pursuit and recognition of consumers, and diversified and differentiated consumer demand provide huge market space for the development of the industry. Second, more brands enter the outdoor field, and the downturn of traditional sporting goods also provides opportunities for the development of outdoor products market; third, the retail enterprises with growing pressure will be more interested in outdoor fashion sports brand in the adjustment of business structure.

But at the same time, the report also pointed out that the outdoor market competition intensified.

In many competitive brands, specialization and pan specialization will be the two obvious development direction. Specialization should be supported by high quality and technology.

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