Dangdang Will Hold Clothing Category Investment Activities In Guangzhou And Other Places.

Less than P, a few days ago, after last year's investment promotion meeting in Zhejiang, Dangdang once again went to Zhejiang Province to hold the line below "a target=" _blank "href=" //www.sjfzxm.com/ "> dress /a > Investment Promotion Conference.

Its preferred investment target is the Amoy brand growing up by Taobao mall.

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< p > according to Deng Yifei, vice president of Dangdang net, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > General Manager of the Department, after that, Dangdang will also hold many clothing and category investment activities in Fujian and Guangzhou. Besides the Amoy brand, there will also be a large number of local clothing brands.

The investment fair signed more than 100 clothing brands in cooperation with Dangdang.

Dangdang network platform currently has about 1500 businesses, of which clothing category businesses account for the majority and will expand to 3000 this year.

Based on years of research and development of cloud computing, big data development and other technologies, Dangdang can not only accurately recommend the relevant brands for customers, but also customize promotional activities for businesses. Today's March 50 percent off, November 9th anniversary day, April annual clothing festival and regular "seven day seven brand", spike and so on.

In addition, Dangdang will also provide a wide range of promotional resources for businesses free of charge for 3 months.

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< p > Deng Yifei revealed that when it comes to brands, Dangdang first provides warehousing and distribution services for merchants, and the two is the selection of quality businesses.

At present, Dangdang platform merchants have already made up 90% of the goods on delivery. In each brand, there will be about 60%-70% customers who choose to pay cash on delivery, and those who use Dangdang COD (cash on delivery) service will grow faster.

She also revealed that Dangdang clothing mall will get an independent new customer 4 million from the market this year. "It's not enough to buy other clothes to buy, that is, the first entry must be a shock to the costumes."

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< p > when it comes to the positioning of Dangdang platform, Li Guoqing, Dangdang CEO, said that unlike Tmall and other platforms, Dangdang does not make big and complete products. Instead, it has to make high-quality products, do high-end products, and the 70%-80% of platform sales comes from the high-end, and 20%-30% may go to the low end or take the high-end.

Dangdang persisted in taking advantage of the category of deep tillage, such as Dangdang's books, which accounted for more than 30% of the total books under the national online and offline.

Li Guoqing hopes that in the next three years, Dangdang clothing can be the first place in the online retail market.

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