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People Oriented Future Career Path.

2013/4/21 20:12:00 71

Professional WearBrandClothingTechnology


At that time our country Business Suits What is the current situation and trend of the promotion? First, the production and sale of Chinese professional wear is mainly based on the production type, and the middle and high-end products are represented by the original retail and wholesale. In retail stores, enterprises and brands that constantly follow up in the process of foreign brands entering, consumer dressing, leisure and professional wear are constantly gaining the advantage of production skills, but they haven't achieved professional standards yet. The expansion of shopping malls only by brand awareness may be possible in the early days of China's professional wear stores, but with the sophistication of buyers, both retail and professional wear brands will not last too long. The main reason is that the positioning of retail and the positioning of professional clothing are inconsistent. The penetration of customers can not be handled by the same brand, though it can be used. brand Do retail business, make business clothes with sub brand, but professional clothes as clothing A professional branch of the category needs to invest in capital and energy wholeheartedly, to inquire about the features of the professional clothes, and to follow the fashionable and technological frontiers of the professional clothes in time to achieve success. The trend of future development: we think that excellent clothing brands and enterprises in the future will carry out production and sale differentiation for production and sale of their separate products, and production as a link in every link chain of professional wear will not have such a large effect nowadays. Occupy such a large proportion of clothing. With the development of clothing, professional clothing The production enterprise presents, only for each customer OEM, gather the superiority which produces the enterprise, more specialized, the scale production. The specialized clothing sale brand enterprise develops day by day, becomes the shopping mall main stream. For example, Metersbonwe in China, Ai Da Da, Nike in foreign countries. And the professional clothing will take the brand as the guide, take the customer as the center, take the rapid change of the product as the center, take the strong selling method as the guarantee, conform to the product of the purchaser's enterprise civilization, and take the people-oriented future occupation clothing road.

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