Interpretation Of China'S Fur Brand Road

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&lt; p&gt; in 1981, the American version of Vogue magazine launched &amp; ldquo; Fur For All Seasons (every season has fur) &amp; Seasons; topic; fashion;; female; devil; Anna;; Wen; tours in the fashion circle pushing fur clothing.

From fur coat to fur shawl, from fur collar to fur handbag, fur has begun to add a lot of &amp besides &amp; ldquo; &amp; rdquo; besides, ldquo, &lt; a href=&quot; //www.sjfzxm.com/news/index_h.asp&quot; &gt; Fashion vogue; and; connotations; and more and more popular consumers.

&lt; /p&gt; &lt; p&gt; but with &lt, a href=&quot; //www.sjfzxm.com/news/index_c.asp&quot; &gt; fur &lt; /a&gt; consumption development seriously misplaced is the growth of fur brands.

With fur walking down &amp; ldquo; altar &amp; rdquo; into ordinary people's home, fur industry failed to &amp; ldquo; produce &amp; rdquo; let the world familiar with the fur brand.

&lt; /p&gt; &lt; p&gt; &amp; ldquo; I think the fur industry is still not brand, and some are just goods.

Apart from FENDI (Fendi), there are few brands that can be heard in the world, let alone the Chinese market.

&amp; rdquo; on the current fur industry status, a fur business person in charge told reporters that for them, fur is more divided by region and country. The difference between fur is nothing more than European goods or Turkey goods, Russian goods or Chinese goods.

&lt; /p&gt; &lt; p&gt; indeed, there are few strong brands in the fur industry in China at present, and people's consumption of fur is mainly based on the pursuit of value, and the awareness of brand consumption is relatively weak.

How can the branding of the fur industry be difficult? &lt; /p&gt; &lt; p&gt; &lt; strong&gt; congenital deficiency &lt; /strong&gt; &lt; /p&gt; &lt; p&gt;;;;; fur; and men's wear;; masks; women; women; clothing; and, unlike, they are seasonally dressed.

Therefore, this has caused certain restrictions on the development of fur brands.

&amp; rdquo; Li Zongyin, general manager of Xue Fei Fur Fashion Co., Ltd., the restriction of seasonal factors has led to the development of &amp in fur brands; ldquo; congenital deficiency &amp; rdquo;

&lt; /p&gt; &lt; p&gt; seasonal factors do indeed limit the development of fur in the time dimension, but it is by no means the only factor leading to the development of fur brands.

Because the same as seasonal clothing products down garment industry has been born Bosideng, Yalu, duck and other famous brands.

&lt; /p&gt; &lt; p&gt; then, in addition to the time constraints, what causes the development of the fur industry's sluggish brands? &lt; /p&gt; &lt; p&gt; &amp; ldquo; now the best fur materials are derived from the international fur auction; &amp; four big lines; and, but, the four lines of the annual sale of fur, in addition to the amount limit, the price is relatively high, which leads to the rising cost of our raw materials.

&amp; rdquo; for the industry status, Ma Lirong, general manager of Beijing Hui te FA fur Co., Ltd., also expressed frustration, &amp, ldquo; there is no way out, because the quality of China's fur materials is far from the quality of foreign countries.

&amp; rdquo; &lt; /p&gt; &lt; p&gt; first of all, due to China's climate and geographical environment, it is not suitable for mink and other animal growth.

For fur animals, high latitudes with high altitude and cold climate are suitable for their growth.

Secondly, to produce high-quality fur, the requirements for animal growth environment are also very strict.

Among them, good ecological environment is very important, such as high quality water sources, high quality air, etc., which directly determine the growth form of animals.

Thirdly, there is still a considerable gap between China's current aquaculture environment and technology level.

Ma Lirong told reporters that in Europe's advanced farms, animals like mink have independent growth space, so as to avoid animals from fighting each other and trigger &amp; ldquo; &amp; rdquo; because even a tiny flaw can lead to a large discount on fur grade.

At the same time, foreign advanced farms will also have strict control over the daily diet of animals and even the amount of food they eat. Such high standard &amp, ldquo, &amp and rdquo will naturally lay a solid foundation for fur production of high quality products.

All these are difficult for Chinese enterprises to achieve.

&lt; /p&gt; &lt; p&gt; &lt; strong&gt; growth fatigue &lt; /strong&gt; &lt; /p&gt; &lt; p&gt; in addition to congenital deficiency, style and design also become a hindrance to brand growth.

&lt; /p&gt; &lt; p&gt; &amp; ldquo; besides the quality of fur, style and design have become an important factor for fur clothing to gain market recognition.

&amp; rdquo; Chen Zengchao, general manager of Hai Lan Garments Co., Ltd., the change in fur market is closely related to the pformation of domestic consumption in recent years.

&amp; ldquo; at present, fur consumption is becoming more and more popular in the local market, and the consumption trend of younger age is increasingly showing.

For young people, they are most concerned with style and design.

&amp; rdquo; &lt; /p&gt; &lt; p&gt; in the face of consumers' demand for fur design, China's fur brands left themselves with enough &amp; ldquo; progressive space &amp; rdquo;

During the period of CHIC2013, when reporters visited many fur stands, they found that fur clothing still failed to get out of the strange circle of homogenization.

Many leather fur brands also admit that the Chinese fur clothing is lack of innovation in design, and there is still a certain gap with foreign enterprises.

In this regard, there are companies engaged in Japanese and Korean designers to enhance the level of fur design.

{page_break}&lt; /p&gt; &lt; p&gt; but Ma Lirong, general manager of Hui te FA fur Co. Ltd., thinks that the deficiency of fur design is quite related to the properties of fur.

&amp; ldquo; the high value of fur determines the high cost of design trial and error, which determines that the fur enterprises are mainly conservative in design and lack of motivation for design innovation.

In addition, because the properties of different fur are different, how to highlight the smart luster of fur is also a great challenge for designers.

It not only requires designers to be familiar with the material properties they design, but also requires them to design the board according to the hairy trend of fur, thus highlighting the sense of movement of fur.

&amp; rdquo; &lt; /p&gt; &lt; p&gt; regrettably, China lacks such experienced fur design talents at present.

&lt; /p&gt; &lt; p&gt; &amp; ldquo; at present, fashion design majors are quite common in major universities, but there are few colleges with fur design major.

&amp, rdquo; Sui Fang, design director of Siqi home Fur Fashion Co. Ltd. told reporters that although the design is all analogy, fur design still has its particularity, because it requires designers to have a high degree of familiarity with the properties of raw materials.

Therefore, for most fur enterprises, their design talents are mainly self training.

&lt; /p&gt; &lt; p&gt; &lt; strong&gt; breakout &lt; /strong&gt; &lt; /p&gt; &lt; /p&gt; although fur road's brand is constrained by various factors and is in development bottleneck, it is also a hidden opportunity for many fur enterprises.

The lack of strong brand environment has created a good growth space for brand new students, and many fur enterprises are also committed to breaking through to survive.

&lt; /p&gt; &lt; p&gt; for this purpose, we invite Korean designers to control the design and strive to be close to the market and keep up with the trend.

&lt; /p&gt; &lt; p&gt; &amp; ldquo; the best selling item in the last two years is the neutral wind clothing. We have also developed a series of neutral wind fur clothing for this trend, and the market response is very good.

&amp; rdquo; Chen Zengchao told reporters.

&lt; /p&gt; &lt; p&gt; at the same time, Siqi home Fur Fashion Co., Ltd. will differentiate as the company's core strategy.

&lt; /p&gt; &lt; p&gt; &amp; ldquo; the age group of 25~45 is the main force of fur consumption at present, they are very particular about the individuation and differentiation of products when they consume.

In addition to enriching our products, we have been working hard on details and elements.

In the application of materials to strive for diversification, and launched a number of mixed patterns.

&amp; rdquo; Sui Fang told reporters that Siqi's family has applied the special leather species as the focus of its design and development in recent years, with a view to practicing internal strength in product differentiation.

In this regard, Siqi home has launched a special leather clothing such as tiger, in order to cater to the market's personality needs.

&lt; /p&gt; &lt; p&gt; the importance of design and differentiation strategy to fur is self-evident, but in the view of Sun Yingli, President of Hui FA fur Co. Ltd., the driving force for the overall improvement of enterprises lies in the cultivation of talents.

&lt; /p&gt; &lt; p&gt; &amp; ldquo; talents are the foundation of enterprises; we have always placed human culture in the first place.

In order to better make designers understand the characteristics of raw materials, the company will organize designers to observe the daily life forms of mink and other fur animals in European peelland, to see how they twist and run, to inspire the designer's inspiration and to show the beauty of the fur in the design.

&amp; rdquo; &lt; /p&gt; &lt; p&gt; brand building can not be accomplished overnight, but if we can &amp, ldquo, goods &amp, rdquo, to achieve the ultimate, I believe China's fur brand will not be too far away.

&lt; /p&gt;