Highlight Quality And Fashion - The Third Milanounica Italy Textile Exhibition Held

On the 27-29 day of March 2013 (P), the third MilanoUnica Italy textile fabric exhibition was successfully held at the MilanoUnica Museum of China international textile fabrics and accessories (Chun Xia) exposition, which fully demonstrated the quality and fashion of Italy products.

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< p > according to the introduction, 95 enterprises came to Beijing for the first time a year ago. In the same year, second exhibitors were held in Shanghai, with 124 exhibitors.

At this exhibition, 128 Italy enterprises attended the exhibition, from several traditional textile fabric accessories producing areas, and brought products for the spring and summer of 2014.

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"It is worth mentioning that during the first year, the audience types of the exhibition also changed," said SilvioAlbini, chairman of P MilanoUnica.

Initially, the interest of customers was mainly concentrated on men's clothing, and then the interest in women's clothing also increased.

According to the data we collected, customers are mainly made up of ready-made garments (classic clothing, sportswear, casual wear, shirts, sweaters, accessories) from Beijing, Shanghai, Dalian, Ningbo, Guangzhou, Shenzhen and Wenzhou.

Dealers, department stores and clothing chains also have customers from Hongkong, Taiwan, and Korea, Japan, Thailand, Indonesia and Russia.

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< p > from the perspective of exhibitors, all the relevant industrial districts in Italy are exhibitors in the MilanoUnica exhibition held in China.

The number of exhibitors in the industrial area is 30: Biela (Biella) 24, Prato (24), and Como (18). The number of exhibitors in the following regions is also more than ten: Milan (region), WA Laixi (Varese), Bell Garmo (Bergamo), Vail cherry (Vercelli), Vicenza (Vicenza), Trevor (Treviso), Florence, modern (Modena), Bly Thea (Brescia), Novella (Novara), Turin, Rico (Lecco), Monza (H), Alezzo (E), Pohl Zano (E) and Barry (E).

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In the first ten months of 2012, Italy's total exports to the mainland of China amounted to 167 million euros, an increase of 5.5% over the same period of the previous year.

Although many buyers pferred their offices to Shanghai, Italy's exports to Hongkong dropped by 7%. However, with the total export volume of 320 million euros manufactured by Italy, the Hongkong market in China and Hongkong still firmly maintained the position of Italy's second largest trading partner.

Due to a significant decline in imports from Italy (a decrease of 26% compared with the same period in 2011), the trade deficit between Italy and China has dropped from 333 million euros to 196 million euros.

The trade volume of the two types of fabrics is a surplus, they are woolen woolen fabric (27 million 300 thousand euro) and worsted wool (70 million euro), and the export growth is 4.3% and 1.4% respectively.

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< p > SilvioAlbini thinks: "while looking forward to the improvement of our domestic market, we must further expand the international market."

The world is huge, and there is still room for development for our enterprises and their products. We must seize these opportunities.

Enterprises must enhance their internationalization degree, which should not only be embodied in thought, but also in action. They should not limit their thinking to their familiar local market.

We are making important investments in the Chinese market so that we can learn more about, explore and consolidate such an increasingly important market. Its importance is not only reflected in the increase of percentages, but also in the absolute value of quantity and market.

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< p > the reason why Italy can make such strategic investment and choice is not only based on the industrial spirit of exhibitors, but also from the professional support system formed by the cooperative operation of Italy government agencies and trade associations, which include the Ministry of economic development of Italy, Italy Foreign Trade Commission and Italy fashion system Association.

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< p > Italy MilanoUnica Pavilion also attaches importance to service while attaching importance to image, which is reflected in both the exhibition design style and the service type.

On the second day of the exhibition, the dinner hosted at the China World Trade Center hotel in Beijing also embodies a strong MilanoUnica style.

It brings together the characteristics of Italy's art and cuisine, and is also an excellent opportunity for communication between Italy entrepreneurs and Chinese customers in a comfortable and friendly atmosphere.

Famous artists from the Naples ParthenopExperience Art Troupe also staged a music evening entitled "Naples folk songs," which includes traditional folk songs, chants and folk songs. They have distinctive artistic features of lively rhythm and warm melody.

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Mr. Lai Shiping, chief representative of Italy Office of the Beijing Foreign Trade Commission and general coordinator of China, commented that "Italy Foreign Trade Commission, based on the experience of promoting the collective participation of Italy enterprises in the China International Textile Accessories Expo" for many years, decided to further support MilanoUnica, the most powerful and well functioning Italy, and the professional organization that has strong coordination ability in business and culture, and the results achieved in P itself are very convincing.

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