Wear New Shoes To Avoid Detours, "A Pair Of Shoes" Out Of A Blue Sky.

< p > there is an old saying, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > big shoes are small, only feet know.

For those who make shoes, they should not only know the feet of their shoes, but also understand how big the heart is and how big the market is.

In such a large space of shoes, Cixi people have made great achievements.

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< p > under the condition of relatively low international economy and severe export situation in China, Cixi's "one pair of shoes" has gone out of the world. In the first three quarters of this year, Cixi footwear enterprises went out and walked smoothly, and exported only about 18400000 U.S. dollars of indoor shoes, an increase of nearly 30% over the same period last year.

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< p > < strong > heavy goods "difficult walking" < /strong > < /p >

< p > in Cixi, there are nearly 1000 shoe making enterprises, mainly located in Xiaolin, Qiaotou and other places.

Processing cotton shoes and all kinds of indoor shoes, so that local shoe manufacturers have tasted the sweetness for a long time.

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< p > however, influenced by factors such as raw materials, labor costs and increasingly fierce price competition, last year to the beginning of this year, "wind direction" changed -- export sales suddenly dropped, and many foreign trade orders decreased by more than 20%.

The domestic market is also in recession.

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"P >" at the beginning of this year, difficulties followed.

First, recruitment was difficult, and foreign orders fell sharply.

Yesterday, Chen Chengjie, general manager of Cixi integrity shoe industry, told the evening news reporter.

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< p > some people in charge of shoemaking enterprises in Cixi have told reporters that they have been making cheap shoes. At the beginning of this year, these shoes did not sell well in the international market, which made them feel that they had never had any cold before.

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< p > there is only one way out for nearly 1000 shoe manufacturers in Cixi, or the road is getting narrower and narrower, leading to a "dead end" or pformation and upgrading to find a way out.

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< p > < strong > wearing new shoes to avoid detours < /strong > < /p >

< p > when the shoes of big roads are in trouble, the market gap makes Cixi shoe manufacturers see the spring light.

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Less than P, just a few days ago, a group of women's shoes worth 243 thousand US dollars were exported to the US market. This is the largest number of women's shoes exported to Cixi since the second half of this year in Cixi.

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< p > data show that in the first 9 months of this year, footwear exported from Cixi to the United States and other developed countries is growing at a high speed.

Not only in the US market, the footwear products exported to Europe, such as slippers and other products in the European market, have also maintained a high growth -- opening up high-end markets in Europe and America and emerging markets, becoming the new trend of pformation and upgrading of the traditional footwear industry in Cixi.

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< p > as a labor-intensive industry, the footwear industry has gradually shifted to Vietnam and other places under the situation that the cost of labor has generally risen in China.

Cixi's related enterprises began to lose the competitive advantage of labor force.

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< p > "under the current economic background, the way of blind expansion of the market in the past is no longer suitable for the sustainable development of enterprises."

Mr. Lee, director of Ningbo Siwei shoe industry, admitted.

This is a company specializing in the production of women's shoes. 90% of its products are exported to the United States.

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Since the second half of this year, with the advantages of R & D, environmental protection and price, the product of this company has entered the major supermarkets in the United States. The sales of its products have gone up in the opposite direction. It is estimated that the amount of products exported to the United States this year will increase by about 20% over the same period last year.

For this company, its next goal is to enter the high-end market in Europe.

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< p > > another Cixi enterprise, the shoes produced by the "shoe industry", has been improved by quality, environmental protection and design styles. The new products developed are being pushed to the high-end markets such as the US and the European Union.

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