All Customers Occupy The Top Of The Canvas Shoes Market In China.

< p > < /p >.

< p > as a product of all customers, canvas shoes have been sold online since 2009, and two days have been created. The sales performance of 50 thousand pairs has been sold out. Then, with the joining of the Spanish overseas design team and the strengthening of product development by all customers, canvas shoes have repeatedly achieved good results.

Recently, everyone disclosed that the cumulative sales volume of canvas shoes in 2012 was 6 million 70 thousand pairs, and the annual user purchases of canvas shoes amounted to 183 yuan, and nearly 2-3 pairs were purchased.

According to market understanding, as early as 2011, all customers canvas shoes already rely on the number of 5 million pairs, more than CONVERSE.

CONVERSE sold 3 million pairs in that year, while the other footwear manufacturers failed to reach one million pairs.

All canvas shoes have been the top of the market for two consecutive years with the advantage of fashion style and high performance price ratio.

< /p >

< p > data show that among the customers of canvas shoes, spring and summer, autumn and winter, the buyers of canvas shoes in the four seasons, there are more than 8 thousand in 2012. The average users of these "sworn followers" grade buy 5 pairs each half a year.

< /p >

< p style= > text-align: center > > img border= '0' align= 'center' alt= '"src=" /uploadimages/201302/01/20130201043519_sj.JPG "/ > /p >

< p > according to the introduction, in 2012, < a href= "//www.sjfzxm.com/news/index_c.asp" > fan guest < /a > canvas shoes were fully integrated with fashion in styles and patterns, and launched more than 30 characteristic series such as travel around the world, tooling, nomadic City, fruit color, graffiti and so on to meet the needs of different consumers.

Among them, the "World Travel series", which shows the theme of world travel by means of postmarks, road signs, newspapers and so on, is the most popular. The sales volume of single "old man's license plate men's low canvas shoes" is over twenty thousand.

For girls Betty girl cute series, using wave point, peach heart, cherry, broken flowers and other elements of the 30 balance, also received great acclaim, to achieve sales of 10 million pairs.

< /p >

< p > in order to enable a wider range of user groups to buy their favorite canvas shoes on the van platform and expand the young group, all guests have designed the size of the canvas shoes from the initial 34~45 code range to 27~47 code. On the one hand, it meets the consumers of big codes, and the other side also complies with the trend that the canvas shoes crowd is getting younger and younger, and even extends the age to the consumers of the middle aged (4 year old).

In addition, in view of some high consumption and price insensitive groups, in 2012, all customers launched leather shoes such as leather classics and other high price canvas shoes, and the price of less than 200 yuan was worth nearly 500 yuan for CONVERSE.

< /p >

< p > > a href= "//www.sjfzxm.com/news/index_x.asp" > canvas shoes < /a > is not only a necessary single product in spring and Autumn period, but more and more tide men are beginning to wear in winter.

In 2012, Vic first developed nearly a hundred new autumn and winter canvas shoes, emphasizing the winter attributes of products, allowing canvas to warm over the winter, lengthening the sales period and making it a hot selling product all year round.

< /p >

< p > as a product popular among young users, customers are making a big fuss about canvas shoes in the light of hot events, enhancing brand awareness through extensive cross-border cooperation.

For example, the avenger League, the Olympic Games, Christmas, and festivals for "201314" lovers have launched a trendy theme product.

Among them, the Avenger's 12 styles were sold out in half a month, and the designs of Raytheon, Captain America and green giant were sought after by tens of thousands of boys who had just heroic dreams.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201302/01/20130201043513_sj.JPG "/" < < > >

< p > the relevant person in charge of canvas shoes introduces that in order to improve the comfort of users, the product has been continuously optimized in 2012, and the user wear experience has been continuously improved. The situation of clamping feet and non wear resistance has been improved. Under the condition of not affecting the appearance, the shoe last is widened 3mm. The sole is improved. The groove design is improved by changing the pattern of the big end, improving the bending degree, improving the wearing comfort and the skid resistance, and at the same time, realizing the overall weight loss of more than 10 grams, and more light.

< /p >

< p > and in terms of product quality, the popularity and high cost performance of all canvas shoes make many traditional big manufacturers do not believe in it and are more unconvinced. They want to understand why all customers can do it.

CEO < a href= "//www.sjfzxm.com/pioneer/" > Chen < /a > has revealed before, "from the day we canvas shoes, others have repeatedly checked our canvas shoes, why? Ready to make our canvas shoes."

Our T-shirt is also repeated quality inspection, the traditional clothing industry's insidious recruitment method is much more ruthless, this is the foundation of everyone's life.

< /p >

< p > a co supplier of fan canvas shoes in Shanghai, also serves traditional brands such as Metersbonwe, XTEP, Disney and Hongxing Erke. The supplier has the impression of the high quality requirements of VIC: "all customers have exceeded CONVERSE in some quality requirements and inspection targets.

The quality requirements are strict, and the output is coming down. In the past, our two production lines could produce 5000 pairs of shoes a day, and now we can produce 3800 pairs at most.

< /p >