7 Enterprises Enter The "National Team" Of Textile And Clothing Brands.

< p > "2012 China a target=" _blank "href=" //www.sjfzxm.com/ "> clothing /a > Home Textile self brand construction achievement conference" was held in Beijing recently.

Our city Bosideng Limited by Share Ltd, Meng Lan group, arston "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a ", special clothing, Jiangsu AB group, Yalu group, Dong Du a target=" _blank "href=" target= "> textile > group > 7 enterprises were selected, the number of enterprises ranked first in the province.

It is understood that the country's "focus on tracking and cultivating clothing brand home textile enterprises" a total of 111, Jiangsu Province, 18 were selected.

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In order to implement the task of the Ministry of industry and information technology jointly with the national development and Reform Commission, the Ministry of finance, the Ministry of Commerce, the people's Bank of China, the General Administration of industry and commerce, and the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China, the guiding opinions on accelerating the development of independent brand building of clothing and home textiles, the task of "focusing on tracking and cultivating 100 garment and home textile independent brands enterprises relying on industry organizations, selecting strong independent innovation capability, wide market coverage, high market share and strong profitability" has been carried out since 2010. Since the 2010, the China Federation of textile industry has been commissioned by the Ministry of industry and information technology to carry out the research on the evaluation system of the independent brand of clothing home textiles, the research on the independent brand tracking, statistics and assessment system of the home textile industry, and the "investigation and analysis of the independent brand of China's apparel home textiles". < p

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"P > 2012", on the basis of the voluntary declaration of enterprises, through the establishment of "clothing home textile independent brand evaluation system", the basic competence, brand management ability, brand innovation ability, brand market ability and brand influence have been objectively evaluated, and the opinions of experts from and outside the industry are listened extensively, and as the "focus and cultivation of clothing home textile independent brand enterprises".

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< p > in accordance with the requirements of the "brand branding of traditional industries" put forward by the provincial Party committee and the provincial government, Jiangsu has been actively encouraging and supporting enterprises to create their own brands, and strive to create a new image of "brand Jiangsu and fashion Jiangsu" in the textile and garment industry.

The Provincial Textile Industry Association and the provincial clothing association also provide technical consultation and public services for brand cultivation, declaration and management of enterprises.

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At the same time, we use the Jiangsu International Fashion Festival as a platform to demonstrate the new image of Jiangsu's textile and clothing in an all-round way. It helps enterprises to publicize brands and expand the market, expand regional influence, and enhance the popularity of Jiangsu's "a" target= "_blank" href= "//www.sjfzxm.com/" brand clothing /a.

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< p > at present, our textile and garment industry has 1 Chinese world famous brands, more than 20 well-known trademarks in China, more than 30 famous Chinese brands, more than 100 famous brands and famous trademarks in Jiangsu Province, and boasts a large number of well-known brands with high market share and brand image in Bosideng, AB, Yalu and so on.

In 2011, Bosideng group won the second China Industrial award, and became the only enterprise in China's industry to take the three awards of "China's world famous brand", "China Industry Award" and "National Quality Award".

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< p > industry insiders say that these 111 enterprises represent the best independent brand in China's textile and clothing field, which is equivalent to the "national team".

This focus on tracking and cultivating enterprises has focused on the profitability of enterprises, < a href= "//www.sjfzxm.com/news/index_f.asp" > brand < /a > management ability, brand innovation ability, brand market ability and so on.

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