Dialogue With Fashion Designer Zhao Huizhou

"China's fashion design has gradually been in line with international standards. Our grasp of fashion trends is always slow for half a year or even a year compared with the international T stage, but now it can be said that basically the same."

Chief designer of China top ten fashion designers and fashion group EACHWAY (Yi Hui)

In an interview with reporters during the China fashion week.

The global economic downturn is bright.

"At present, the integration of the global economy, China has integrated into the international market, and the global economic and social changes have also had an impact on Chinese fashion design.

You can see that the latest trend of the latest four seasons in New York, Paris, London and Milan will be reacted to our fashion week.

Zhao Huizhou said.

With the rapid development of China's economy, especially in foreign countries,

Entering China has played an enlightening role in China's fashion industry.

On the other hand, the new generation of consumers quickly absorb all kinds of fashion information, forcing the garment industry to upgrade to the fashion industry.

She said that this year, Europe and the United States and other countries have not yet fully emerged from the financial crisis and the European debt crisis, and the global economy is still lingering low.

As a result, bright colors are increasingly becoming the choice of many designers.

On the T stage, beautiful orange, red and so on can be seen everywhere. It can be predicted that spring and summer will be bright in 2013.

At the same time, because of the pressure of life, people also praise loose and comfortable clothes, which will also affect the profile design of clothing, and will inevitably develop towards a more comfortable direction.

"From the graphics, flower prints have reached the pinnacle on the global T stage, and the grid will be popular again next year, which can be seen in fashion week."

She said that the new usage of lace and the appearance of perspective dress all foreshadowed that in the big economic background, fashion designers began to focus on subtle texture changes from the past, and gradually pursue the obvious changes in design.

These works are clearly reflected in the works of Chinese and foreign designers.

Brand precipitation requires intensive cultivation.

When will China have its own big world? Zhao Huizhou said that at present, it is the era of fashion diversification, and consumer demand for brands is very obvious.

For this reason,

Brand enterprises must have their own design style. They should learn to tell stories, so that consumers can remember and identify brands more quickly.

"Although we can all grasp some of the popular points, we still have a big gap with the international community in terms of integrity."

She pointed out that the understanding of design, the coordination of the industrial chain, and the rapid response from design to terminal, the gap between domestic clothing brands and the international market is obvious.

"Our direction is very fast, especially in the stage of imitation and digestion. We are developing very fast.

But a brand needs time to precipitate. In the future, we still need to make great efforts in intensive cultivation.

She said.

In addition, internationalized talents and teams are also lacking for Chinese garment enterprises.

In fact, even the big French brand is also a global design talent team, so the introduction of international talents is an urgent need for Chinese garment enterprises.