Choose A Golden Slot To Run A Clothing Store.

Not long ago, in the market survey of men's trousers and trousers in Beijing shopping malls, it was found that the same is also the trousers area. Men's trousers The sales volume of the district is not very dependent on its location in the shopping mall. The location of women's trousers in the shopping mall affects the sales of women's trousers to a large extent. In terms of sales volume, is women's clothing more dependent on store location than men's clothing?

The author visited several shopping malls in Beijing and found that women's clothing salesmen generally emphasized the importance of "location" more than men's salesmen. It is an indisputable fact that "the location of the passenger flow is large". However, on the basis of large traffic volume, women's clothing is indeed more dependent on store location than men's sales. The living habits of different nationalities are different. The smaller the store research is, the more accurate the target market will be. This is due to the unique psychology of female customers in the clothing consumption industry, which enhances the role of "good location" in improving sales volume.

Then, what is the consumer psychology behind the "good location" of female customers? When shopping, most female customers like to stroll slowly, where the location is obvious, and the probability of being "stroll" is high. For example, the front of the elevator and the corner of the floor. Couture Stores often become places frequented by female customers. Before clothing shops, they should pay attention to the study of residential population around the shops. What kinds of people do they need, and investors need to see "vegetables" and "rice". Some eyes are like investment operators, but those shops that do not rely on elevators are also relatively cold. The only products of the two employees, the three or four generations in the same class, the old wives and so on, the targeted products should vary from person to person. Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall.

Female customers have the idea of "shopping before deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison. In contrast, the purpose of buying clothing for male customers is clear. There are both urban and new Shanghai residents in the community, as well as overseas residents in Shanghai. Before buying clothes, think about what to buy, go directly to the shopping mall to find the target, and buy the right ones and stop shopping. I randomly interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space. Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands. Especially in clothing Unlike the store decoration, most female customers feel that "only a better brand can occupy a more important position" to choose a better store. Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" shopping, the feeling of shopping is not as good as that of female customers.