Channel Cooperation Of Garment Enterprises

The channel cooperation of clothing enterprises is to refer to

Actions and intentions of mutual benefit for common and individual goals.

The cooperation of channel members is an important foundation for creating channel value.

The necessity of channel cooperation for garment enterprises.

Traditional channel organization is a system operated by loose organizations with independent interests. Each member is guided by paction.

Channel members have independent goals and ways of operation, and make decisions according to their own conditions and put them into practice.

If the links between channels are often disconnected, the overall competitiveness of the channel is difficult to form.

Nowadays, fierce competition in the market makes channel members gradually realize that the channel value chain is a system composed of the value chain of each member. Coordinating and co optimizing in the channel can reduce costs, enhance differentiation and establish the overall competitive advantage of enterprises.

Therefore, the root cause of channel cooperation among garment enterprises is the interdependence between channel members.

Interdependence makes the channel members perform their functions as a member of the distribution channel, so that the division of functions begins specialization and scale, and members benefit from each other, creating a high overall channel benefit, so that the whole distribution system will survive and develop for a long time and its performance will be improved continuously.

The form of channel cooperation of garment enterprises.

There are many forms of channel cooperation in garment enterprises, such as joint promotion, joint storage and pportation, information sharing, providing monopoly products, joint training and regional protection.

1. joint promotion.

Joint promotions mainly include joint advertising activities, joint product exhibition activities, joint sales activities, joint research activities, joint guarantee activities and so on.

In addition, when price competition is fierce, manufacturers often provide price compensation to channel members in order to make the members of the channel more flexible.

2. joint storage and pportation.

Joint storage and pportation mainly includes the joint management of JIT and the electronic data interchange system between the manufacturer and the middleman.

Help wholesalers and retailers to raise inventory funds.

3. information sharing.

Information sharing mainly includes manufacturers, wholesalers and retailers joining the electronic data interchange system, exchanging information conveniently and quickly. Manufacturers and intermediaries jointly initiate or join the Federation of retailers to increase communication and communication with the same industry; channel members share the research results of channels.

4. to provide proprietary products.

The provision of proprietary products (also known as customized products) refers to the products that manufacturers provide to their channel members to design products specially designed for them, so as to cope with or reduce the impact of price competition on them.

This is because the exclusive product design is unique, and is only sold within a specified range, making it difficult for consumers to compare prices with similar products, thereby reducing the effect of price competition.

5. joint training.

The form of joint training mainly includes sales training and product training projects jointly joined by wholesalers and retailers.

For example, some manufacturers use their educational base, such as Haier, to use Haier university to educate and train the business backbone of middlemen.

6. area protection.

Regional protection is the exclusive agency right of the manufacturer's licensed middlemen, so as to prevent vicious competition among many middlemen in the same area.

Therefore, clothing enterprises

The protection policy in this area will be strengthened.