Quanzhou Shoes And Clothing Enterprises Are Looking For "Overseas Agents".

At present, the two phase of Canton Fair is in progress, and the three phase of the exhibition has also entered the preparatory stage. The footwear and clothing enterprises in Quanzhou will be unveiled in the third phase of the Canton Fair. Quanzhou Brand shoes and clothing enterprises have their own strategies for exhibiting Canton Fair. They not only aim at market segmentation, but the target of individual enterprises is no longer a "foreign businessman". Instead, they hope to seek cooperation between overseas agents through brand display.

"We will still go to the Canton Fair, but the purpose is different." Chairman of Fujian Green group Zhao Jian he It indicated that when the former group was mainly engaged in foreign trade business, it went to the Canton Fair to look for foreign orders, but now it mainly focuses on displaying its own brand products, and looking for "overseas agents".

Zhao Jianhe said that before the company's foreign trade orders were mostly in the European market, with the severe foreign trade situation, the proportion of the group's domestic and foreign trade has changed significantly over the past two years. "Our own brand has already had mature operation experience, and has begun to turn its attention to the international market. Through the Canton Fair, more agents are being found overseas, and more attention is being paid to developing agents in the Middle East and Kazakhstan."

Mr. Weng, editor in chief of the C weekly, a well-known foreign trade magazine, suggests that if an enterprise wants to open up overseas markets, it can actually "make an issue" on display. "For example, the South American market can display the elements of local characteristics such as Samba dance in display frames, light box advertising maps and so on." Mr Weng said that the design of the "booth" booth can shorten the distance from customers and customers from different regions. When they see some local elements, they will be more likely to have a sense of intimacy and tend to have the impression of being "preconceived" and think that these products will be most suitable for their own purchases.

Ms. Chen, the head of the Ministry of foreign trade of a handicraft enterprise in Quanzhou, is attending the two issue of Canton Fair. She told reporters that at this exhibition, she found that some enterprises have divided the exhibits, which is quite different from the previous Canton Fair. "In the past Canton Fair, enterprises did not carry out product segmentation. Basically, they sold some hot products and newly developed products to the Canton Fair to participate in the exhibition." Ms. Chen said that enterprises are now facing different market Different products have been put forward.