Italy Menswear Brand CANALI Landing In Financial Street, Beijing

Italy's top men's wear brand CANALI opens at the flagship store of Financial Street shopping center in Beijing.

On the night of the ceremony, CANALI also brought a new feast called Unveiling Tradition, which opened the traditional clothing of Italy to celebrate the opening of the new store.

CANAL's three family members, Mr. Stefano Canali, general manager of CANALI group, Paolo Canali, director of CANALI global business, and MS. Elisabetta Canali, director of CANALI global communications, have come to live together with more than 200 distinguished guests from home and abroad.

As a loyal supporter of CANALI, a famous Chinese film and TV star,

Sir, I also attended the ceremony as a special guest.

CANALI Beijing flagship store opening ceremony ribbon cutting ceremony (right up) Paolo Canali, Elisabetta Canali, Stefano Canali, famous movie star Huang Xiaoming and shopping malls, partner representatives

Be located

Financial Street shopping center, which is the core of the business circle, brings together many of the world's first-line brands. The grand opening of the flagship store of CANALI Beijing Financial Street shopping center has added a heavy color to the outstanding achievements of the Italy classic menswear brand in the Chinese luxury market.

CANALI writes a new chapter in the history of this brand with a breath of light melody.

Then, in the first workshop of the D Park Beijing Club of the 798 Art District, Unveiling Tradition unveiled the celebration of Italy's traditional clothing, which opened at the cool evening of the Lantern Festival and unveiled the traditional veil of 78 years in a dreamy and poetic way.

The whole event was carefully designed as a three act show to uncover the history of the brand, telling CANALI's yesterday, today and its vision for the future.

The first act brings an audience to the boutique with an immersive video. Stone, mahogany, steel,

The ingenious use of selected materials makes the solid and lightness blend perfectly in modern architectural concepts and complement each other.

As the lights darkened, the special screen made of human models was slowly lit by the video projection when the piano music melodious and bright in the soft light again.

It's another time and space that has started from the hand craftsmanship. In the future, guests will be brought to the charming Italy handicraft center, which is the core of CANALI's exquisite tailoring.

After dramatic dramatic changes, two huge figures of silhouette appeared on both sides of the big screen. Under the spotlight, the dancers danced and played an interesting interaction with the images representing the garment making process on the screen.

Just like a grand ceremony, a custom story about CANALI is introduced.

All the seeming "routine" procedures are sublimated in the performance of dancers full of artistic charm.

The tangible production process is pformed into a poetic dance, wantonly spreading the charm of the source of "inspiration creation".

The brand tradition of CANALI is presented in a new and unique form in the third act.

The past, present and future of CANALI are intertwined in a light and thin gauze, just like the breath of life, fluctuating and fluctuating in the center of the stage. Suddenly, an elegant gentleman dressed in CANALI 2013 spring summer series comes out in the circular show.

The desire for lightness is permeated in the air. It is a feeling of soft and delicate desire. The pursuit of gentle and graceful posture is also an exploration journey to seek the harmony between differences.

Today and tomorrow, CANALI is wrapped around the tradition of traditional clothing, such as gentle, warm, soft and attractive breathing.

It gradually flows out of beauty and poetry, relieving laughter in the dreamy state of laughter.

CANALI is the representative of "Clothing skills" and the embodiment of the spirit of "making in Italy". The essence of these brands is deeply rooted in its "clothing essence".

About CANALI

For seventy-eight years, CANALI has always been the pronoun of Italian elegant men's wear.

Since its inception in 1934, CANALI has promoted the value of craftsmen's craftsmanship, and always refined, excellent quality and "

"As the core of brand culture and strategy passed down from generation to generation.

Its true meaning lies in the attitude of "made in Italy".

This pragmatic and inevitable option starts with the concept of creativity, shaped in the choice and purchase of raw materials, and results in the realization of the final product.

Today, CANALI is at the helm of the third generation of the family. He still insists on the pursuit of creativity and the elegant style of men. He always follows the fashion, elegance, passion, will, firmness and attention to details.

At present, CANALI has been spread all over the world in more than 100 countries, and China is the most important consumer market in the Asia Pacific region.

Since 2002, CANALI has opened 65 specialized stores in 33 cities in China, including 6 in Beijing.