2012 Ao Shan Bay Forum: Brand Building And Design

As a high-end fashion dialogue platform for the 2012 China (Jimo) international fashion season - 2012

It will be held at Grand Metropark Hotel Suzhou in October 5, 2012 in Jimo, Qingdao.

The forum includes three links: "intellectual point of view", "intelligent design" and "wisdom and enjoyment".

On the same day, the forum invited Mr. Huang Qianzhi, the famous designer of Taiwan, the founder of Xiao Zhi research and development, Mr. Ji Wenbo, the "Golden Summit" fashion designer, the famous fashion designer, Mr. Zou You, the founder of YOUZ brand, the independent original designer, the founder of the brand "VAMJOR", Mr. Zhu Wei te, the famous tour designer, and the Julien Li advanced customization.

Mr. Li Chunjiang, the famous director of fashion design, Mr. Shi Jie, general manager of Jisi Garments Co., Ltd., Hangzhou, and other representative designers at home and abroad share their views on the spot. The third generation representatives of new Confucianism, Mr. Du Weiming, Professor of Harvard University, Mr. Chogo, a famous contemporary artist, and other influential and representative domestic famous aesthetics masters and cultural scholars exchange and dialogue with entrepreneurs and designers.

A total of 300 people were there.

Ms. Yan Piyun, vice mayor of Jimo

The theme of this year's forum is brand building and design.

The world is entering a rapidly developing information age, and everything is facing reconstruction crisis.

Design thinking is a way of looking at the world, looking for the fundamental influence of aesthetics, philosophy and traditional culture on modern life values, and re deconstructing the relationship between traditional culture and contemporary design.

To explore the development of clothing brands in Asia and China.

Mr. Huang Qianzhi, the famous designer and founder of Taiwan intelligent research and Development Co., Ltd.

First, intellectual point of view.

After experiencing the rapid growth of Western civilization, China's garment industry is facing the anxiety of how to get rid of the squeezing of international brand monopoly advantage, and hopes to establish a new discourse system to occupy a more powerful position in the world pattern.

These anxieties and expectations are rooted in our creativity, culture, traditional inheritance and environmental problems.

We need to re trace the existing cultural genes and make them renew the value of the times and promote the renewal and reconstruction of the brand spirit.

Zhi design dialogue Li Chunjiang Zhu Wei te Zou Shi Jie

Two. Wisdom set up

Design has become the core engine of brand intelligence, driving the growth and evolution of brand.

But if we only regard design as a tool to solve problems, we will find that there is the same danger.

How can we balance the tradition with the innovation, the market demand and the personal style in the era when the topic of the design is rising but the new creativity is harder to find? What position should the designer have to see the meaning and value of the product? In the future, what direction will the design go in? How can the design pform into productivity and produce a real effect at the brand application level?

Wang Xiaofeng, Wang Rongze, Zhang Taoding, Wu Jie

Three, wisdom and enjoyment

Present China

It is urgent to open up the channel from "manual labourers" to "mental workers" and create a new value to acquire a strong brand premium capability.

We need to extend to the two sides of the value chain, exert efforts in R & D, design and other high-end links, and we can not ignore the rational regression of core manufacturing capability.

Brand building is the integration of the whole brand ecosystem. It is the optimization and integration of internal and external elements, and must be implemented.

The "Ao Shan Wan forum" will establish the fashion Boao, the future Ao Shan Bay, the "Ao Shan Bay forum" will form the new influence and the new existence of the international fashion, the new power of the international fashion.

The Ao Shan Bay forum will provide intellectual support for cultural trade between China, Japan and Korea. It will provide a fountain of thought for the development of Asian fashion design and become the ideological source and source of the development of Asian fashion industry.