"Fashion Elderly" Has A Stronger Consumer Demand. Online Businesses Value Elderly Clothing.

Another week is the Double Ninth Festival, but the shopping malls and supermarkets in Beijing do not seem to be very "cold". Some businesses started Halloween promotion earlier, but did not arrange a "golden schedule" for "silver consumption".

The "Double Ninth Festival" promotion has not yet been heated up.

Though the day of Chung Yeung Festival is a full week earlier than Halloween, businesses

It is "lagging behind".

Reporters learned from several shopping malls that promotions for elderly products will not begin until the end of this week, and there is nothing new in the category and form.

"Chongyang promotion is certain, but sales promotion is also clothing and health care products.

You can buy it now. "

At a shopping mall in the East Third Ring Road, the salesperson listened to the reporter's questions and asked for directions in the direction of the warm underwear and cashmere sweater counter.

A number of shopping malls and supermarkets responsible person told reporters that the upcoming Chung Yeung Festival promotion will continue to focus on the "healthy health theme". The main purpose is to promote soya bean milk powder, cereal and various oral liquids in the food area, as well as the "three warm" underwear and cashmere sweater in the cloakwear area, the soya bean milk machine in the home appliance area, the foot bath tub and the massager.

It seems that these promotional products known as "the Double Ninth Festival" have not changed much this year.

Online merchants value "silver business opportunities"

At the moment, it is just the season changing season. Miss Liu, who wants to buy her new dress by the "Chongyang promotion", has run several shopping malls, but has not bought the right one.

"Old people are not good at buying things."

Ms. Liao told reporters that every time she bought shoes for her parents, she would have to run several times before replacing them, because "people are old and unable to suffer their legs," but now the shoe numbers on the market are too small. The key is that the version is thin and the foundation is not soft enough.

Moreover, many elderly women have bigger waist and abdomen sizes and are especially difficult to buy clothes: "that kind of loose old lady's dress is especially hard for my mother to wear, but she can look at a woman's waist with a little waist, and can't buy the right size."

If the elderly at home have the demand for "special clothes", it will be even harder to buy clothes.

In general, there is no shopping mall. We must go all the way to the store or shop, or to go.

Shop in store.

Compared with physical stores, many Internet businesses are beginning to realize the huge market hidden by "silver consumption".

On the Internet, many shops specialize in the sale of special clothing and clothing for middle-aged and elderly. The new style of "super large code" is also very popular.

"The poor consumption ability of the elderly" is an old tune. Now the fashionable elderly has a stronger and personalized consumption demand.

Ms. Liao has deep feelings.

"I've been in a family in recent years.

In the exclusive shop, she buys clothes for her mother. The price is not expensive, and it is more than two hundred or three hundred yuan, but the style is novel and generous. The key is that both the workmanship and the material are good.

For a long time, the old man himself learned to pick clothes for himself with wearing glasses. This store has many "old fans" and is now a "double crown" grade.