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How To Save Money For Small And Medium Enterprises

2012/10/7 20:07:00 15

BudgetExhibitionSummary

 

1.

budget

It needs to be detailed.

For enterprises, what kind of exhibitions should be chosen as the key points should be positioned according to the products of the enterprises and can not be invested equally in all the exhibitions.

The budget contents should include the following contents: booth fee, design and production fee, pportation fee, advertising fee, equipment rental fee, main question report and technical exchange fee, plation fee, staff pportation, accommodation and accommodation, hospitality, information printing, gift and unforeseen expenses. The more detailed the budget, the better control of costs and unnecessary expenses.


2, the theme should be clear.

The main activities of the exhibition should be combined with the actual situation of the company to identify the theme or slogan or the products and services that will be launched.

What is the purpose of the exhibition, rather than simply taking the opportunity to meet an old friend or client.

Only in this way can we have a definite purpose.


3, booth design bidding: When leasing the vacant land for self renovation, it is necessary to explain to the tenderer in detail the corporate culture, content and purpose of the exhibition.

Otherwise, it is irresponsible.


4, cargo pport arrangement: it is best to contact the pport company ahead of time and decide whether to ship by sea or by air according to the characteristics of their products.

Another advantage of the pport unit provided by the organizers is that if the exhibits are to be exhibited in the domestic exhibitions after the exhibition, the organizers will produce relevant documents and go to the Customs at the home pportation company to go through the formalities.

Other pport companies will have more complicated procedures.


5. Reception of key customers.

Key enterprises are the target of some powerful enterprises. All enterprises in the exhibition will use all kinds of means to receive these customers. However, they must also have prior arrangements so as not to affect the reception of other customers.


6, visa applications and hotel reservations: Generally speaking, visa applications should be held a week before the exhibition, because foreign affairs departments should declare according to procedures.

Hotel reservations should also be processed ahead of schedule.

Organizers usually recommend some famous hotels with high location and superior location for customers to choose from.

This information can be obtained from the organizer's "exhibition manual".


7, the selection of theme meeting and technical exchange meeting.

Through big enterprises' attention to the keynote meeting, if we communicate with the organizers more often, we can know which companies participate in the event and what kind of reports they make, so that the topic can not be repeated, and the speeches can attract more guests to achieve the desired results.

New topics, detailed and vivid content.


8, on-site advertising: most enterprises do not pay much attention to the exhibition site. In fact, there are many on-site advertising opportunities, such as journals, balloons, banners, hanging belts, chest cards, signboards, flagpoles, tour guides and so on.

These methods will undoubtedly attract the attention of many field professionals and enhance the image and status of enterprises in their minds.


9.

exhibition

Safety: the organizers will try to ensure that professionals are invited to visit and do not pursue the number of spectators. Exhibitors should also pay more attention to strengthening internal precautions. If necessary, they should be responsible for people, such as laptop computers, etc.

In addition, we should try our best to co sponsor the recommended decoration and pportation agent.


10, last

summary

In addition to making a brief summary, enterprises should also evaluate the effect of exhibitors.

The contents include: the success of the exhibition, the adaptability of its products and exhibitions, and the market influence of competitors.

In addition, the implementation of the exhibition plan should be checked, whether the target is achieved, the degree of potential customer changes, the number of contractual intentions, the collection of customer information and subsequent follow-up.

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