Luxury Goods QDII Become Weak Market Highlights

In the past month, it has been stimulated by the global quantitative easing policy.

The theme of investing in luxury goods is outstanding.

Rich countries are among the best in the world's top consumer goods, and there are bright spots in the performance of Yi Fang Da Po's high-end consumer goods in the warehouse.

However, in the global economic downturn, especially in the Chinese consumer market growth slowed sharply, the performance of luxury goods companies generally slowed down.

Against this background, how much investment will there be in the future with high-end consumer goods as the main investment direction?

Luxury QDII gains bright

Since August (as of September 21st), the world's top consumer goods in rich countries are among the top QDII funds in terms of 10.77% yield.

And Yi Fang Da standard global high-end consumer goods, which are being built, have also benefited from the successful warehouse strategy, and the revenue in the last month is close to 3%.

Some of the high-end consumer goods in the United States rose very well. As of September 20th, the Carnival Cruise rose 9.60% in the latest month.

In this regard, Yi Fang Da standard global high-end consumer goods fund manager

It is believed that the current global central bank's actions to save the economy and implement a loose monetary policy, the injection of extreme liquidity will result in higher inflation expectations, while the high-end consumer goods industry can pfer inflation well and make higher profits. It is a good investment choice to deal with this potential crisis.

The price sensitivity of high-end consumer goods group is low, and manufacturers can maintain brand status and high profit by continuous price increase, so they have the ability to pfer inflation.

This kind of good fortune makes the luxury investment feasible, but it is not easy to say whether this kind of good will be sustainable.

"Daily economic news" reporter learned that, recently, a number of foreign luxury goods companies also released this year's slowdown in China's sales report, of which Day Beers, chief executive of Diamond Trading Co, the chief executive of diamond, said that China's diamond consumption increased by 20% last year, which is about 10% this year.

This is also true of Daimler's luxury goods companies such as Mercedes Benz and British luxury brand Boboli.

Zhang Feng, manager of the top consumer goods fund in the rich countries, said that most luxury goods are slowing down at home, and that the luxury industry can not be left alone when the global economy is in the doldrums.

However, compared with other industries, the situation of sharp decline or even loss has been achieved.

The profitability is still good, but the growth rate is slowing down.

Fund managers still see more luxury stocks.

The daily economic news reporter found that the annual National Day is the peak of marriage. This is also a season of luxury manufacturers' attention.

In China, luxury goods have huge potential consumer market.

Take diamonds as an example, in 2011, China jumped to become the world's second largest consumer of diamonds, and diamond consumption accounted for 10% of global output.

Before China, the United States consumed 38% of the world's diamond output.

Despite the slowdown, luxury brands are optimistic about the Chinese market.

French brand Hermes recently said sales of platinum bags, silk scarves and other products increased by 25% in the Chinese market in the second quarter, and the company then raised its growth target.

According to the Asia Pacific Wealth Report released recently by wealth management of Royal Bank of Canada and the Royal Bank of Canada, wealthy people in mainland China (at least 1 million dollars can be used for investment) reached 562 thousand.

Industry insiders also say that in the future, China's increasingly powerful middle income group will become a potential consumer of luxury goods. The growth rate of China's luxury market may slow down, but it will still maintain a sustained growth momentum.

"At present, the valuation of luxury goods companies is between 13 and 15 times P/E, which is very low and has potential compared with other industries."

Zhang Feng said.