Lang Xianping On The Trend Of Children'S Industry

In September 20th, sponsored by Zhejiang Lishui municipal government finance office and Lishui leading cadre Network Institute, the China economic trend and children's products industry development trend forum and ABC brand 2013 new product conference were held in Lishui (2013), which was held in Lishui Baoli Grand Theatre.

Professor Lang Xianping, a famous economist, helped to focus on China's economic development trend in 2013, how to deal with the crisis in traditional industries, and how to innovate children's shoes and clothing industry.

Jiang Hengjie, President of the association, Mao Lihui, the famous fashion critic, Lin Xiaolin, general manager of Noah, Lin Xiaolin and other experts, scholars and business elites from Zhang Limin, chairman of China children's products Co., Ltd., and Zhang Limin, and so on, have launched a dialogue to jointly plan for the rapid rise of the children's industry.

It is worth mentioning that this is the same.

For the first time, the professor focuses on the children's products industry and publishes personal views on China's children's products industry.

At the meeting, Professor Lang Xianping said: since 2000, the growth rate of children's industry has reached 30%, which is far higher than the growth rate of GDP9% in the same period. The family structure of "4+2+1" has become the mainstream of the society, and the status of children in the family and society has been increasing. Children's consumption far exceeds the growth rate and growth potential of the adult consumer market.

Lang Xianping believes that the consumption crisis has created an unprecedented consumption of M in China's consumer market.

The so-called M consumption, that is, 14% of the ordinary people only buy high-end products, so that high-end products are hot.

And 86% of the people are poorer, unable to afford medium products, and they are buying low-grade products, making the mid-range products begin to shrink.

M consumption will dominate the future consumer market in China.

In view of the development trend of children's shoes and clothing industry in China, the participants thought that in the past 10 years, the rapid upgrading of consumption and industrial upgrading promoted the rapid growth of China's children's industry. But in general, the development of children's footwear industry in China is still at the initial stage, and there are still many problems.

For example, the low concentration of industries, the large number of domestic superior enterprises and famous brands, the small scale of most domestic enterprises, the weak ability to resist risks, the lack of long-term planning and so on, which seriously restricts the upgrading of the whole industry.

As an enterprise representative, Zhang Limin, chairman of ABC, believes that China's children's products industry is ushering in its "golden age".

The development of children's products industry needs our government departments and associations to actively give policy control and support. It requires the creative thinking of industrial operators and self-discipline in a down-to-earth manner. It is also necessary for professional institutions to conduct a scientific and in-depth analysis of industrial value and industrial development trend.

He also looked at the children's industry from the perspective of business management, and put forward that innovation is the decisive factor to promote the development of children's industry. Starting, dreaming is not stopped, ABC, innovation does not stop!

At this meeting, ABC also released new products for the summer of 2013, attracting the attention of the guests.

In the summer of 2013, the new ABC product integrated the brand concept of ABC brand "love, let TA to create" into the commodity planning. Taking the "global travel" as the design inspiration, using the wonderful things and cities in the world as the theme of creation, we created a brand product full of fantastic imagination.

It is reported that the statistics of the China Federation of Commerce show that:

In 2009, three years after -2011, the market share of China's children's shoes was the first and the top ten of China's children's wear market share. The outstanding market position laid the leading brand position in the children's footwear industry.