San Fe'S 2013 Spring And Summer Orders Will Be Held Ceremoniously In The Outdoors.

Outdoor outdoor group

Since 2002, China's outdoor products have been developing rapidly, and outdoor sports equipment has surged from 100 million in 2002 to about 10000000000 in 2012. The annual compound growth rate is above 50%, and the industry has broad prospects.

However, competition has also become more intense than before. According to people in deep industry, outdoor clothing has been greatly improved this year.

The competition between outdoor products is no longer just a competition between channels and terminals, but has begun to spread to the direction of products and brands.

"Outdoor group"

"Brand as the leader of China's outdoor products, this order will also show the consistent brand height, playing the theme of" changing the heart and the road ", and continuing the journey of change.

New exhibition hall of nearly 1000 square meters

According to Liu Jingli, the brand Department of the company, the company proposed "heart change, unlimited road" as the theme of this season's new product conference. It is intended to invite the vast number of distributors, agents and consumers to experience the change.

As far as the group is concerned, the strategic direction is the key point. The team and agents need to change their mentality, do well in the product, do well in the channel, do well in the culture, build the team well, and provide new impetus for the future development.

Changing yourself is always easier to succeed than changing the environment. Change starts from the heart and starts from itself.

The environment is changing rapidly and difficult to be easily controlled by others. But in the same predicament, looking at the world from different perspectives, you will find that the world is full of possibilities.

An egg will break up from a slight touch on the outside, and if it struggles from within, it will get new life.

In the face of ever increasing market competition and pressure, only internal strength can break through the blockade of the environment and pform new life.

It is reported that the "San flee" products in addition to the continuation of the original advantages of more subdivision category, the new products are divided into the limit, travel, cross-country and urban leisure four series, the product function and rock climbing, mountaineering, cross-country, camping and other equipment integration, fully consider the practicality of outdoor activities, in strict accordance with the requirements of outdoor environment carefully designed.

The new technology and functionality of the new product has been greatly improved. Its fabric is in line with the leading technology in the world. It is working with internationally renowned enterprises such as the US 3M and DuPont. The products are waterproof, breathable, fast drying, UV resistant, antibacterial, wear resistant and tear resistant. The new products of high quality will lead the new trend of outdoor products in China.