Marketing Strategy Mistakes Of Garment Marketing Director

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It is the main figure in the company who controls the overall situation of marketing, and also the key figure in formulating social marketing strategy.

The success or failure of social marketing depends largely on how the director of marketing develops and implements marketing strategies.

This article lists 3 social marketing mistakes in which marketing directors often make mistakes and teaches you how to prevent them.

Error 1. Social media strategy should not be linked to company business strategy.

The first mistake is very common.

Social marketing can not be separated from the overall business objectives.

A simple example illustrates how socialized marketing helps businesses achieve business goals.

The owner of an ice cream shop found that in the past few months, the number of small shops has decreased.

His business objective is to promote overall sales by increasing passenger traffic in mid week.

After setting goals, he decided to choose Twitter as his marketing channel, because Twitter encourages users to react in real time.

First, he invited the main audience of the ice cream shop - the surrounding College Students - to follow the store account on Twitter.

Then the boss chooses a few days a week to sell promotional activities on Twitter.

The boss achieved the best sales in 18 years through this simple but targeted marketing.

The example of a shopkeeper is simple, but it shows how socialized marketing should serve the overall business objectives.

Sometimes enterprises are bigger, but tend to be obscured by minor details and lose their center.

The director of marketing must remember that a social marketing project must start with a clear business objective.

If social media is chosen as the main channel to achieve this business goal, consider what kind of media to use.

Tips to impress customers.

In the ice-cream shop owner's case, branding and product promotion are not goals. The goal is to increase the volume of traffic on a certain day in the middle of the week.

This goal is achieved by delivering specific information to specific customer groups on social networks.

Error two. No content plan can be formulated and implemented.

The network information is overflowing, so the social media is a platform of "the content is king".

Many official accounts try to socialized marketing, but only a few have a complete "content plan".

For users, no one wants to pay attention to the contents or passages that are always released and have nothing to do with the brand, or to publish the official accounts of identical messages regularly with some small tools.

Such accounts do not allow users to realize the sincerity of social communication.

As a result, the operators spend time and energy, but they can't get very good results.

The director of marketing should develop his own content plan for official accounts.

In content planning, operators need to list "information sources list" according to the nature of the company's industry and accounts, search for information enrichment and account related content repositories, and ensure timely updating of content repositories.

In addition, accounts should be searched with the help of search engines, search for relevant hot topics on social networks, and actively participate in discussions.

Mistake three: no attention to interaction

Most enterprises understand the "media attribute" of social networks rather than their "interaction attributes".

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So we can see that quite a lot of official accounts keep issuing information, but they never interact with users.

In fact, the "interactive attribute" of giving up social marketing is to give up the whole social marketing (except media and professional accounts, of course).

The greatest value of socialization lies in reducing communication barriers between people, enterprises and users.

Faced with such natural customer service tools, market information collection tools and product information feedback tools, the director of marketing must enable the whole team to take the initiative to listen, participate and respond, and ultimately establish emotional resonance and long-term contact with users.