How Should Shopkeepers Save Clothing Store Business?

Quite a lot

There is such a dilemma: purchase, fear of backlog, do not replenish the goods, others go into the shop and have a chance to sell clothes.

What should we do? When the clothing store is in bad business, some clothes shop owners wait for business to come to the door without any countermeasures. Some have to cut down the goods and make money for the new ones.

Such methods are nothing more than saving money for clothing stores.

What are the good ways to avoid the awkwardness of the clothing store business?

First, we must first adjust our mindset in business.

Do not expect a profiteering industry, but also prepare for failure! Do not think that finding a storefront and entering a lot of goods will be able to calculate money every day. Some people really work hard, but they may not make money, because the market is too fierce! How much is the profit? First, look at the amount of investment and compare the income. Do not do something that is not at the same level to disturb your mood!

Two, the overall decoration and soft decoration of shops must be in place.

Store image, lighting and product display will also directly affect.

Forehead! People rely on clothes and makeup, Buddha wants gold, clothes also need to be packed.

The best clothes on the stalls are selling goods, and it is very difficult for people to believe that they are brand goods.

Customer psychology is like this. The poorly decorated shops must be selling bargains. The well decorated shops must be selling high grade goods. It is worth the value to buy a good shop in a well decorated shop. Otherwise, why should the brand need to pay attention to the overall image? The important point is that the same clothes hang on different grades of shops will use different effects, do not affect the grades of their clothes because of the overall image of their stores, and affect the customers' desire to buy.

Three, catch holidays and do a good job in sales promotion.

During holidays, stores must maintain a certain amount of stocking. There are thirty thousand of the goods in the store, you can make 5000 yuan turnover, but if only 5000 yuan of goods is absolutely impossible, there will be 5000 turnover a day.

Compromise

Do not confuse the concept of number and amount. The same amount of sales you sell is more than the number of people. You can also shop 300 stores, and you shop 300.

Replenishment must not wait until the store has sold almost enough to replenish the goods. No company is serving for you alone. Today's replenishment will be able to replenish the goods tomorrow, but it will affect the turnover if it is broken, so it is necessary to make preparations for replenishment ahead of time, so long as the sales are stable, replenish the goods regularly.

Such as "38", "51", "National Day" and other sales climax, do not wait until almost the time to prepare goods, half a month in advance can start preparations.

Four, the level of salesperson is very important.

Treat customers who enter the shop, they should not be overenthusiastic, but they should not be unreasonable. If the customer picks up a certain piece of clothing and starts to look around, he can try it on, and he can recommend similar styles for his multiple choices. At that time, the salesperson must have some experience and can not be self defeating.

One thing, it is really inappropriate for customers to wear clothes. Do not necessarily say they are right. They just want him to buy them. People are all long eyed. Next time he will not be patronizing you. If he is wearing the right clothes, he can read it well. Then, where can he help you to introduce business? Remember to ask the other party if you want to leave a phone call. Next time you have a new product, you can tell him!

For a group of customers who enter the store, this kind of business is often done less, because the eyes are not necessarily the same. Do not argue about whether clothes are really suitable. Two people do business together best because two people are generally good friends, and naturally they will be more alike in their hobbies.

For old customers, especially those old customers who often bring you business, some of my customers call on a phone to say that there are new goods coming from more than ten kilometers away. If we insist on the principle of no bargaining, it will not work.

But to receive these old customers, they must be there, talk more about them as friends, they will gather in your store and will pull you up, and they will speak well with the customers of the new store.

Five, business is not limited to shops, find more sales channels.

Find more ways out, diversification of odd jobs, and do not limit only to your own shops, so as to bring more benefits.

For example, a short sale in the mall will be associated with product fairs and so on.

Take part in a short sale at the mall, because the characteristics of discount women's clothing are very suitable.

In particular, 38, 51, national day such a big holiday, turnover will often turn over a few turnover than the normal turnover of the shop, and can also sell some old stores together!

Do a few short-term promotions in a year, take the initiative to talk with the mall and supermarket about the location of the entrance to make short-term promotions. The price is not too high. It's very popular. It's the best place to sell in this place, and then deal with the low sales of the store together.

Take part in some daily products fairs. Clothing is also one of the business items. Don't belittle this kind of exhibition, and more people can help the clothing store sell a lot of products that are left behind.