The Price Of Shoes And Clothing Basically Remains Unchanged In Autumn, And The Unsalable Phenomenon Of High Priced Products May Continue

The heat has not gone away, autumn Footwear However, the store had occupied the shelves of the store counter in advance. Yesterday, the reporter visited some large shopping malls near Nanjing East Road and Zhongshan Park, and found that spring and summer clothes were busy launching the last wave of discounts, while autumn clothes were also listed early to earn popularity. However, the label price of new autumn clothes and shoes just launched was basically the same as that of the same period last year.

　　 The price of autumn style is basically the same as that of last year

The reporter's investigation found that after the autumn clothing came into the market this year, the clothing price was almost the same as that of the same period last year. New clothes new shoes Listed, the price did not rise. Marketers believe that this has a lot to do with the sluggish market consumption in the first half of the year. Statistics from the Shanghai Garment Industry Association show that from January to June this year, the total sales of clothing goods in the city's top ten shopping malls totaled 5.904 million units, a year-on-year decrease of 368000 units, a year-on-year decrease of 5.9%, while the sales of clothing goods also fell 0.8%.

Since 2009, the clothing price in the shopping mall has been rising steadily. Compared with three years ago, the average clothing price in the first half of 2012 was much higher, which is one of the reasons why the market was not popular in the first half of this year. According to the data, the highest average sales price of clothing in 2009 was about 400 yuan per piece, while in the first half of 2012, the highest average sales price of clothing rose to about 700 yuan per piece.

In addition to the price, the weather also has a certain impact. "This spring, the cold air has been lingering, which has hit the sales of spring clothes and spring shoes severely, while the sales of summer clothes market is much worse than the manufacturers' expectations, which makes clothing and women's shoes enterprises face greater inventory pressure, and dare not raise the price of autumn clothes rashly." Analysis by insiders.

　　 The phenomenon that the price is too high to sell will continue

Consumers complain about clothes shoes The price is somewhat "unrealistically high", but the manufacturer sighs that business is difficult. According to the analysis of clothing experts, this has a lot to do with the domestic clothing sales model, "In foreign countries, large-scale general merchandise is mainly based on the buyer system, and the mall operator buys out the management right of a brand, so that the mall can set its own price and save a lot of costs in the middle link. In China, it is mainly based on the mall deduction mode. A piece of clothing from the factory to the consumer needs to go through many links, such as dealers, malls, and some brands even have two , three dealer links. In addition, the rising costs of raw materials, manpower and transportation also have a great impact, and the price will naturally become higher and higher. ".

Industry insiders believe that in a fully competitive market, the phenomenon of too high prices and inability to sell will continue to exist, which is bound to make operators rethink the development direction of the clothing sales market. In the future, domestic shopping malls may experience a new round of reshuffle. "Just like the recent e-commerce price war, online promotion forces physical stores to reduce prices in an all-round way. The clothing industry may also face the same problem in the future, so that the price of clothing can truly return to value."