Olympic Champion London Guest As Supermodel

In July 27th, a high-profile Chinese show was staged in London on the opening day of the Olympic Games. Under the invitation of the British government, Eve Group presents a fashion feast with Chinese culture on the theme of "harmony". This is not only the Chinese brand's influence on the western world in an international fashion context, but also a high-level cultural and economic exchange between China and Britain.

The fashion show at Lancaster house, the first commercial residence opened in Britain, integrates fashion, culture, sports and business. The Chinese brand will become the main representative of Chinese culture going out, presenting its own cultural value to the world with the unique creativity of China.

This time Latest fashion The conference contains the accumulation of Chinese culture, the grafting of traditional civilization and contemporary life, and the intersection of the East and the West.

In traditional Chinese culture, "harmony" is a realm and a spirit, and it is also the most perfect and most powerful embodiment of Chinese ideology and culture. "Harmony" expresses the ideal of harmony and harmony between man and nature, life and everything. This event, in the way of Chinese fashion, uses the Chinese "harmony" culture as the context to communicate with the Olympic Games, which symbolizes the harmonious development of the future development of the world, and the harmonious coexistence of man and nature, life and all things.

China's soil and water achievements achieve perfect details

In order to show the perfect visual effect, every detail in the show shows excellence and even a grain of soil has been repeatedly considered. The soil that adorned the T platform comes from one of the cradles of human civilization. It is also the starting point of the torch relay of the Beijing Olympic Games, the Zhoukoudian ruins of Beijing, China. The natural and cultural conditions that can not be duplicated make the unique cultural fertile land of this world unique. In order to ensure that the soil can be naturally integrated into the scene, its color, grain and even the coverage area need to be scientifically calculated and experimentation.

The creative team also went to the Yarlung Zangbo River to find the source water at the mysterious valley of 4500 meters above sea level. In the unparalleled natural environment, these water sources flow over thousands of rock layers and sharp grit, which is even more precious after years of extraction. These ancient, pure, modern pollution free wonders of creation eventually crossed the ocean to London's Lancaster palace.

Xi he creates the beauty of the world.

When inspiration was collected, Chinese designers went to Europe to bring back some special materials: a handwoven fabric from a British woollen factory dating back to the Vitoria era. Today, this factory is still using the old production mode, weaving culture and history into the texture of fabrics. With the heavy feeling of time, Chinese craftsmen embroidered the designs which symbolize auspiciousness and blessings on the traditional handicraft handed down from generation to generation. The handcrafted ink jade buckle is beautiful and practical. It connects Eastern and Western cultures. Across time and region, the ancient East and West harmoniously converge under such a special way to create the beauty of the world and harmony.

The theme event is not just a fashion show from China. The two sides have carried out closer exchanges and cooperation in various fields such as culture, creativity and economy through the Olympic platform. They have laid a good foundation for further cooperation between the two countries in the future economic and trade fields.