London Olympics: "Made In China" Is A Topic That Can Not Be Carried Away.

China accepts Olympic Games commodity list

According to media reports, the opening ceremony of the fireworks show, including the Olympic mascot Rock, including various souvenirs, participating countries clothing The Olympic sightseeing bus... This year's London Olympics, made in China, is an inseparable topic.

With Olympic souvenirs expected to bring 1 billion pounds to the UK, 65% come from China; 128 kinds of clothing, 23 kinds of Chinese products, 7 kinds of towels and bedding, 5 of which are produced in China. All the 25000 computer equipment of the London Olympic Games are from Acer, Taiwan, China.

For the Chinese made everywhere, journalists in front of the Olympics are very impressed.

Reporter: in London, we saw a lot of Chinese made products, from wearing clothes to Olympic Games licensed products such as T-shirts, cups, key chains, hats, towels and so on. Many of the sports teams' costumes were made in China, including the dress of the delegation of the United States, as well as the uniforms or game suits of delegations from at least more than 10 countries and regions, as well as some competition equipment and equipment from China, such as the artificial lawn of hockey arena, such as fireworks on the opening ceremony. So many delegations choose to make in China, which shows that our products have been recognized by everyone. For example, the competition clothing should at least ensure that it is strong and durable, rain proof, sweat absorption, and withstand the test of competition. Secondly, the promotion of brand will help improve our product quality and promote its upgrading and upgrading. In addition, it shows that China's position has been highlighted in the current world economic background, and China's soft and hard strength is also recognized by the world.

It is also made in China, but the Olympic Games are different, because Chinese products are completely out of the world cup production "purpura" level, but began to play their own brand. PEAK provides equipment for Olympic teams from New Zealand, Slovenia, Algeria, Lebanon, Iraq, Jordan and Cyprus. Hongxing Erke has attracted the attention of the three national Olympic Committees of Iran, South Africa and Uzbekistan. Jordan will design the London Olympic award dress for the 3 delegations of Kazakhstan, Turkmenistan and Mongolia.

The world champion team, Spain and Argentina men's basketball team, dressed in Lining sportswear at the stadium, pulled out of the stadium. South African Player Vanderborg was wearing the Hongxing ERK sportswear to win the gold medal in the men's 100 meter breaststroke. The frequent appearance of Chinese brands has become one of the highlights of the London Olympics. Chinese brands are also widely welcomed by delegations.

Liu Xiang, media director of Quanzhou group, Fujian, PEAK: the officials of the delegation were very proud when they spoke to us, saying that many people were discussing behind their backs that their equipment design was too beautiful, which was told by Slovenia officials. The Secretary General of New Zealand also told us that their athletes walked in the streets and streets, and they would be photographed behind the scenes in the Olympic village. They felt that their equipment was very beautiful.

In Liu Xiang's view, what is different from the past is that there is still a gap between Chinese manufacturing and international famous brands, but the gap is shrinking, and China's manufacturing is undergoing spanformation to China.

Liu Xiang: I think the gap is getting smaller and smaller. Chinese brands should have greater confidence to face the global competition. Of course, we will also look directly at some of our differences. We are not only made in China, but also the foundry factories. Our brand has also begun to have global awareness of promotion and publicity, which should be an important symbol of spanformation from China to China, or from Chinese factories to Chinese brands.