The Layout Of The United States And The United States To Achieve The Layout Of The Second Tier Cities In The Country.

Reporters learned from Smith Barney dress that the most difficult period of operation of the company has passed, and 2012 focuses on

A substantial improvement in the balance sheet and cash flow statement.

In the first half of this year, the company's ME&CITY brand was reorganized and settled in business fashion, aged 30~40 years old.

The market full coverage network has been completed.

At present, the overall market size of the domestic public leisure industry is up to trillions, and there are still more than 10% growth every year.

At present, the Meters/bonwe has 4200 stores, including nearly 700 stores.

There are more than 3500 shops.

ME&CITY brand owns more than 600 stores, of which 250 are children's wear ME&CITYkids brand shops, basically achieving the layout of the second tier cities nationwide.

It is understood that this year, the entire brand series shows a wider, richer and more distinct gradient structure.

Among them, the overall location of Me-ters/bonwe is 16~25 years old; the location of Tagline city series is roughly 25~30 years old; ME&CITY is located at about 30~40 years old.

At the same time, facing the space-size children's clothing.

The company also owns two brands of ME&CITY Kids and MooMoo, covering children aged 3~13, and expects ME&CITY Kids revenue to reach 200 million yuan by the end of 2012.

Mei Bang apparel official said that the company proposed a balanced development strategy of endogenous growth and extension expansion.

In terms of endogenous growth, we should realize the docking between products and stores, improve the spot ratio and replenishment strength; in the extension expansion, we should pay attention to the development of multi brand and multi series, and the refinement of channel expansion.

Analysts said that with the strengthening of the company's efforts to digest inventory, Smith Barney's mid 2012 inventory is expected to further reduce, the inventory structure will be further optimized, and the operating cash flow will continue to improve.

Taking into account that more than 40% of the company's revenue comes from the direct battalion, the company's current inventory turnover level is already on the high side of the industry.