On The Development And Current Situation Of Gaochun Garment Industry

It started very early. As early as the 80s of last century, the garment factory which numbered one or two and three or four was very popular. When I was in junior high school, one of my classmates was the son of the owner of the clothing factory. At that time, he was having lunch at school. His dishes always attracted everyone's saliva. The red pepper sauce was coated on thin thin slices. So far, I still want to remember it.

Until I went to school in Nanjing, once I came back with a boss of a garment factory, and talked about the effectiveness of the garment factory. I still like to talk about it. After entering this century, the garment factory began to disappear. Even the clothing factories such as Sanda and Kangda, which once flourished in the past, have been gradually giving rise to the rise of other emerging industries in Gaochun.

5 years ago, I was lucky enough to go to Changshu. The difference between the enterprises there and here is that the garment factories, both big and small, are basically equipped with garment production capacity. In Changshu, the processing from button factory to collar has formed an industry, and professional development has been in a certain degree. In recent years, with the down jacket brand as the leader, a number of complete industrial chains have been formed, and basically enjoy the high premium of brand construction, so that they can survive from competition.

I believe that Gaochun local clothing leading enterprises should consider the virtuous road to brand brand, I have a friend in the three brother's clothes work, it is said that his boss has had this attempt, rented the house in the county, but eventually because of little income, not clear.

In fact, for the clothing market, a strong brand has already begun to take shape. From the down jacket to the commercial clothing series, there are all kinds of brands. It is quite difficult to rebuild a new brand.

Gaochun

The current situation is that small businesses fail one after another, and the profits of large enterprises are gradually diluted. In fact, no one processing industry can escape such a fate if one insists on quantitative production.

The clothing industry belongs to the traditional light industry, but it belongs to the constant demand industry. That is, people need to eat and wear. If they do well, they will not be eliminated. This is contrary to the chemical industry and Gaochun, which is highly demanding for the environment. The clothing industry is a parallel line industry, which is different from the parabolic product life cycle of other industries.

Secondly, the clothing industry is a labor-intensive industry, especially for women's employment. It has a great credit to Gaochun. Improving the income of the residents and improving the employment rate are very good. Before the crab industry has started, many families often earn less than a female worker who works in a garment factory for a year.

Third, the garment industry started early in Gaochun, with talent and other advantages, with sufficient capacity and certain popularity.

The author thinks that the current investment attraction in Gaochun is very large, and the enterprises that attract are better. After all, some of them are not acclimatized, and the demand for resources is very high. In fact, it is better to do some guidance and support for the clothing industry, and maybe we can go out some new ways.

For example, most of the brands in the clothing industry are currently concentrated.

And down garments, in shopping malls, you will find that the style of women's clothing is often preceded by brand, strong brands are very few, and brands are very mixed. If local clothing enterprises can make some industry segments based on their own advantages and build brands for specific groups, maybe there will be some changes? For example, Rong Ping specializes in Tang costume, actually it has a lot of action.

Secondly, the new economic mode is changing consumer orientation and brand recognition. The typical representative is fan Ke pin pin, as the brand of clothing business, has completely surpassed the traditional clothing brand itself, the brand has become stronger, and the comprehensive utilization ability of production capacity has been greatly strengthened.