Fortune Bird: Building A World Famous Shoemaking Enterprise

Character card: Lin Ping, chairman of Fujian Shishi rich bird group, member of the Tenth CPPCC Fujian Committee, vice chairman of China Leather Industry Association, vice chairman of Hongkong Fujian fellow Township Association, President of Shishi footwear trade union, vice president of Shishi chamber of Commerce, honorary president of Fujian footwear industry association, and consultant of Fujian shoe machine Association.

"News figures of township enterprises in China", "outstanding township entrepreneurs in Fujian", "excellent entrepreneurs in Fujian", and "Fujian economic figures of the year".

These 32 words are the interpretation of Lin Ping's life story, which is the 148th place of Forbes's China rich list in 2007.

It is precisely because of this that the rich bird group has become a window for Shishi's external exchanges and has become a symbol brand of Shishi.

Anyone who has ever visited a stone lion often buys a pair of rich and famous leather casual shoes to return. This is the social love for birds and birds.

Since 1989, we have registered the "bird of fortune" trademark. Lin Ping has always insisted on the production of leather casual shoes. Up to now, birds of fortune have gone through nearly 20 years of history, almost growing up with Shishi. With the words of chairman Lin Heping, "lucky birds group has developed to this day, benefiting from the good policy of reform and opening to the outside world. It is realized through the cultivation of talents, the improvement of people's quality, the innovation and development, the quality of survival, and the management and efficiency."

In the process of innovation, we should improve people's quality and flourish our career in changing our concepts.

Now the company's production technology experts and technical management backbone are many workers from the workshop one step at a time. Many college graduates have been training for several years, and now they are the backbone of the group company. The company implements the method of linking wages and benefits, with more work and more gains, giving the talents full freedom to play.

Now, in the rich bird group has formed the "quality is the lifeline of the enterprise, only the quality of customer satisfaction, the development of brand" consensus.

Last summer, the new shoe production base, which cost hundreds of millions of yuan and covers an area of more than 400 mu, was officially put into operation in Bao Gai, and laid a solid foundation for the fortune bird to enter the world.

Over the years, the rich bird group has developed, and Mr. Lin has never forgotten to repay society.

When the community needs help, he stretches out his warm hands.

For donations for flood relief, funding for the elderly, caring for children, building schools, charitable charities, and courageous Fund...

He could not count how much he contributed.

According to incomplete statistics, over the past few years, the riches and birds group has donated tens of millions of yuan to the donations and donations from all walks of life.