AOKANG Leads New Changes In Shoe Marketing In China
Reporters learned from AOKANG group that the 2008 annual Pan Pearl River Delta Regional Investment Fair will be held in Dongguan, Guangdong in March 20th.
At that time, more than 200 agents from the Pearl River Delta region will witness another change in AOKANG's leading shoe marketing mode.
Looking back at the past 2007, it is a very unusual year for China's footwear industry: nearly a thousand shoe enterprises in Guangdong have gone bankrupt or moved, listed companies have implemented the merger plan, anti-dumping has intensified, and the cost of labor has increased in the implementation of the new labor contract law. The industry is forecasting that the Chinese shoe industry is facing a new round of shuffling.
Wang Zhenquan, vice president of AOKANG group's marketing work, said: "08 years is a crucial turning year for the Chinese shoe industry, and AOKANG will continue to explore a new profit model for the development of the shoe market.
AOKANG will launch its 1+N business model in some important regional markets this year.
1 stands for flagship space or single brand flagship store, N stands for multiple stores.
It is reported that 2008 is the Olympic year of China and the 20th anniversary of AOKANG.
From manufacturers alliance to chain monopoly, from chain monopoly to famous brand space, from famous brand space to large shopping plaza, these 20 years are also twenty years of continuous innovation of AOKANG marketing mode. It is the twenty year that footwear industry pioneers in the pioneering work.
At present, AOKANG has a mature Monopoly chain operation system in the whole country, and has a monopoly chain network all over the country, forming AOKANG's unique core competitiveness.
Wang Zhenquan continued to say that as a supplier of leather products for the 2008 Beijing Olympic Games, it will fully integrate into the Olympic culture and enhance the added value of products and the service level of exclusive stores.
Increase product research and development, import "nano", "breathable" materials, and integrate Olympic elements into product design.
Really lead the Chinese shoe industry out of this winter.
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